Shackling Readers Inside Frames

Reasons against using frames on a media website, especially when linking to outside sites.

  • Media sites must ask, whether their intention is to shackle a person to your site, or if the expectation that they'll come back after a single click. In other words, frames can work to add context and navigation to a single page, but work poorly for an entire site.
  • Frames are dangerous, since users generally assume that everything on the page is from one source. Users need to be told when they are going away from the site. It is much different than linking, because it implies ownership.
  • As a metaphor, linking to a site is like introducing a friend to someone else you know. But framing is like wrapping your arm around someone. From that point on, you're seen as having made a deeper connection to the other person.