The Cost of Advertising to the Consumer

As rich-media advertising becomes heavier and more dynamic, media sites need to be aware that the consumer is footing the bill for each ad sent and received.

Per ad, the cost for bandwidth and storage space is extremely small. However, with new advertising technologies offering full screen video being "politely" downloaded into a user's cache the cost will begin being more apparent to the user.

This different than previous advertising methods for example newspaper ads appear surrounding the content...a reader isn't required to pay a penny and spend 15 seconds with every ad on the page. This doesn't mean that there's no examples of this type of trade-off working (cable television makes people pay for access and supports content through advertising) however, it's not as easy to force ads on people.