Paradigms: Business

Classifieds Monitoring With RSS

RSS has emerged as the defacto method to passively monitor content online, it makes sense to offer this functionality within the classifieds sections.

The Cost of Advertising to the Consumer

One of the problems with online advertising is that you're making the reader pay every time you put an ad on their screen.

Classifieds - Textual Advertising

The trend in ads is moving both bigger and smaller. By simply using Google's AdWords services, newpapers are missing out on a big upsell opportunity.

Ad Weight

Ads need to be assigned a "weight" based on the amount of interactivity, file size, and height/width.

Web/Print buy

In a perfect world, a newspaper website would have a page within the physical paper daily (and vise versa).

Primary Media/Journalism Paradigms

Everyone approaches the media, and journalism in general, with a pre-conception of what it is and what it should do.