For the person answering the press
The press is calling.
Find your next move.
The first reply. The deadline. The question you need to check. Practical guides to spokesperson work and media relations in Dutch organisations.
Dutch context. Clear routes into the detail.
What brought you here?
Find the situation.
Follow the guide.
A journalist needs an answer.
Go to press questions ↗THE CLOCK IS RUNNINGThere is a deadline to meet.
Go to response times ↗THE SENSITIVE STORYThe question needs extra care.
Go to sensitive cases ↗The complete desk
Press work, from call to close.
Get help with today's question, then build the routines for the next one.
Answer a press question
From the first call to the answer you give.
Work with the deadline
Response times, competing requests and out-of-hours questions.
Prepare the spokesperson
Who speaks, what they need and how the team hands over.
Understand what you may say
Privacy, disclosure and the rules around a press answer.
Handle a sensitive situation
The press response when the questions become difficult.
Find your organisation
Press work in care, government, business and other settings.
Run the press desk
People, inboxes, rotas and the routines that hold them together.
Plan the desk budget
Software, standby and the cost of keeping the desk running.
On the reading list
A little preparation goes a long way.
NOTES
The facts behind the tooling
Running the desk?
Check the record.
When the question turns to press desk software, use the public facts table. It brings together what vendors document about press questions, their journalist database, Dutch-language pages and accessibility.
Meet the desk
The people behind the reading.
Explore our contributors and their areas of work.
Meet the desk ↗