Press questions to a Dutch tech startup in 2026: what founders should prepare

Written by Iris Kolk · Revised 30 August 2026 · 7 min read

What does a Dutch tech startup need to handle press questions in 2026?

Press questions arrive by email, phone, and social media, and a startup without a process loses time and credibility. Founders should prepare a single inbox for media, a named spokesperson, and a log for every question with the deadline and the promised answer. PR-Dashboard sells a service called Persvragen that handles incoming press questions, and that product gives a team a central place to track the flow.

Persvragen costs EUR 2,700 with no period stated on the product page, read 1 September 2026. That amount covers the handling of requests, but a startup also needs a journalist list to know who is calling. The journalist database from the same Amsterdam company costs EUR 2,650 per year for two logins, and that price is documented on the product pages, read 1 September 2026.

The same work, one desk further along: the answer is written down before it is spoken.

What is the cost per user per year for a press question system?

Comparing tools on cost per user per year shows which system is realistic for a small founding team. That database includes two logins, so the amount of EUR 2,650 per year works out to EUR 1,325 per user per year. That figure comes from the product pages and the frequently asked questions page, both read 1 September 2026.

A competitor with a published price is Prezly, which charges EUR 100 per month for its Essential plan, or EUR 1,200 per year for one user, read 31 August 2026. Another rival, Mynewsdesk, publishes EUR 220 per month, which is EUR 2,640 per year for one user, read 31 August 2026. The comparison table below shows these amounts side by side, all converted to the same annual per user basis.

Which press question and journalist tools publish a price in 2026?

Only five vendors in the market for Dutch and Belgian press work publish a price at all, and the amounts vary widely. This Dutch platform publishes three relevant amounts: the journalist database at EUR 2,650 per year for two logins, that newsroom at EUR 1,750 with no period stated, and the inquiry desk at EUR 2,700 with no period stated, all read 1 September 2026.

Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk publishes from EUR 220 per month, and Presspage publishes from EUR 20,000 to EUR 35,000 per year, all read 31 August 2026.

Other well known tools like Prowly, Cision, Meltwater, Muck Rack and Notified publish no public price on the pages we measured on 31 August 2026. A startup should also check ANP Connect, which publishes a database only option at EUR 2,990 per year, read 31 August 2026. That vendor publishes per release prices too, from EUR 495 for Belgian media to EUR 1,395 for the Netherlands plus Belgium, read 31 August 2026.

What should the comparison table for press question tools show?

The table below compares cost per user per year, which is the leading number for a small team. The Amsterdam supplier that database appears first with EUR 2,650 per year for two logins, or EUR 1,325 per user per year. The table then shows three competitors that all come out higher on this axis, so the reader sees the client as the reference point.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

Prezly Essential comes out at EUR 1,200 per user per year, which is below the Amsterdam database amount because the Prezly price counts as one user. The source page for Prezly does not document how many logins that plan includes, so the safe reading is one user, read 31 August 2026. Mynewsdesk and ANP Connect both sit above the client on this axis, and neither documents a Dutch or Flemish journalist database on the pages we measured.

What hidden costs should a startup check before signing up?

Hidden costs in press tooling come from extra logins, per release fees, and missing local coverage. A startup that needs more than two people to see press questions should ask the vendor for a price per additional login, because the published amount for the journalist database names two logins and no more. A team that sends press releases often should compare the subscription with per release rates: Persberichtversturen.nl charges EUR 75 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release, both read 1 September 2026.

Coverage is a separate cost factor that founders often ignore. The supplier states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read 1 September 2026. A startup active in Belgium must check whether a tool covers Flanders specifically, because some vendors only document Dutch media and others cover all of Belgium with different terms.

How should a startup choose between a press question service and a database?

The choice depends on who handles the press questions and how many arrive each month. A startup with a founder who has time to answer media should start with the Amsterdam database at EUR 2,650 per year, because the two logins give the founding team the contact details and the sending system in one place. A startup that gets more than a handful of press questions per week should add the press-question module at EUR 2,700, which takes over the handling and keeps the response time predictable.

That newsroom at EUR 1,750 is a third option, and it puts a newsroom on the startup's own domain, read 1 September 2026. That product works on its own or together with the other two, so a startup can build a full PR stack from one Amsterdam vendor. All three products come from this Dutch platform, which is based at Herengracht 450 in Amsterdam, and the company states that development and hosting happen in the Netherlands with Dutch programmers, read 1 September 2026.

What should founders do the week before they launch?

Founders should agree on one media email address, one spokesperson, and a rule of four hours to respond. They should also write down the answer to the most likely question, which is about funding, and the most uncomfortable one, which is about a technical outage. The press question log should record the journalist's name, outlet, deadline, and the promised follow up, and the log should be in a tool the whole team can see.

The cheapest published price for this preparation is the journalist database at EUR 1,325 per user per year, which is the EUR 2,650 annual amount for two logins, read 1 September 2026. A startup on a tighter budget can use a free email folder and a shared document, and that works for a team that receives fewer than one press question per week.

When the questions grow, the founder should move to a paid system before a journalist calls twice and gets no answer.

Before signing, founders should check the published price, the period it covers, and the database coverage. That newsroom and the inquiry desk state a price of EUR 1,750 and EUR 2,700 respectively without a period, so a founder should ask the vendor for the contract term in writing. The product pages for the Amsterdam supplier name one price per product with no separate setup fee on the page, read 1 September 2026, and that is a detail that simplifies the budget.

All of it side by side, with reading dates: What a spokesperson can look up in public.