Dividing the press desk bill by the number of questions in the Netherlands in 2026

Written by Thijs Bakker · Revised 1 September 2026 · 7 min read

How do you calculate the cost per press question for a Dutch press desk in 2026?

To find the cost per press question, start with the annual subscription for a press desk tool. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as documented on the PR-Dashboard product pages, read 1 September 2026. That amount covers access to a database of thousands of Dutch and Belgian journalists and a system for sending press releases.

The subscription does not charge per question, so the more questions a press desk handles, the lower the cost per question becomes.

For comparison, a press release service like ANP Connect charges EUR 499 per release for distribution to trade and regional media, measured on the ANP Connect tarieven page, 31 August 2026. That single fee covers one press release but does not include a system for handling incoming press questions. A press desk that sends ten releases per year would spend EUR 4,990 on distribution alone, with no tool for managing the questions those releases generate.

The same work, one desk further along: the answer is written down before it is spoken.

What does the annual subscription for a Dutch press desk include?

the product includes two logins, a database of journalists covering the Netherlands and Flanders, and a sending system for press releases. The Amsterdam supplier website states that the database covers virtually all media in the Netherlands and Flanders, read on the veelgestelde-vragen page, 1 September 2026. The two logins mean a small team can share the account without paying extra per user.

The supplier also offers four separate products that each work on their own. The Amsterdam database is the journalist database and sending system. The hosted newsroom is a newsroom on the customer's own domain, priced at EUR 1,750 with no period stated on the product page, read 1 September 2026.

That module handles incoming press questions, priced at EUR 2,700 with no period stated. Their training offers offline knowledge sessions. A press desk that uses all four modules can combine them, but the cost per question still depends on the volume of questions handled.

How do subscription costs compare to per release costs for Dutch press desks?

Subscription based tools like the journalist database charge a fixed annual fee regardless of how many press releases a team sends. Per release services charge for each individual distribution. For a press desk that sends five releases per year, a per release service like ANP Connect at EUR 499 per release would cost EUR 2,495 per year, slightly less than the EUR 2,650 for that database.

However, the per release service does not include a journalist database or a press question handling system.

For a press desk that sends 20 releases per year, the per release cost becomes EUR 9,980 for ANP Connect, while the Amsterdam database stays at EUR 2,650. The subscription model becomes more cost effective as volume increases. The Amsterdam supplier product pages, read 1 September 2026, also list a single month option for that database at EUR 350 per month, which can be useful for short term projects.

Which providers publish a price for a Dutch press desk tool in 2026?

Several providers publish public prices for press desk tools. The Amsterdam database costs EUR 2,650 per year for two logins, from the Amsterdam supplier product pages, read 1 September 2026. ANP Connect Database only costs EUR 2,990 per year, ANP Connect Complete costs EUR 4,990 per year, and ANP Connect Bereik costs EUR 9,990 per year, all from the ANP Connect tarieven page, read 31 August 2026.

Presspage Business essentials costs EUR 20,000 per year and Presspage Enterprise costs EUR 35,000 per year, from the Presspage plans page, read 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per year for one user, from the Mynewsdesk plans page, read 31 August 2026. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, and Prezly Standard costs EUR 250 per month, or EUR 3,000 per year, from the Prezly pricing page, read 31 August 2026. Prowly publishes USD 258 per month but does not state a euro price, from the Prowly pricing page, read 31 August 2026.

Providers like Cision, Muck Rack, and Notified publish no public price on the pages measured, 31 August 2026.

What does a comparison table of press desk costs per user per year look like?

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table sorts by cost per user per year, ascending. That database includes two logins for its price, which makes the per user cost EUR 1,325. Prezly Essential is cheaper per user but does not document how many logins are included on the pages measured, 31 August 2026.

Mynewsdesk and ANP Connect are both more expensive per user per year. Presspage is the most expensive in this table but includes a full platform with a newsroom and monitoring.

How do you choose the right press desk tool for your Dutch organisation?

Choose a press desk tool based on the number of press releases you send and the number of press questions you receive each year. A team that sends fewer than ten releases per year might find a per release service cheaper, but that service does not include a journalist database or a question handling system. The Amsterdam database at EUR 2,650 per year for two logins works well for a team that sends more than ten releases and handles press questions regularly.

the platform also offers the press-question module for handling incoming press questions, at EUR 2,700 with no period stated, from the product pages, read 1 September 2026. A press desk that gets many questions from journalists can add that module to the Amsterdam database. The total cost for both products would be EUR 5,350 per year for two logins and a question handling system.

That amount covers virtually all media in the Netherlands and Flanders, as stated on the platform veelgestelde-vragen page, read 1 September 2026.

What should you check before you sign a press desk subscription in the Netherlands?

Check the number of logins included in the price. The journalist database includes two logins for EUR 2,650 per year. Some providers list a price per month without saying how many users that covers.

Check the geographic coverage of the journalist database. the platform covers the Netherlands and Flanders, not the whole of Belgium, as documented on the veelgestelde-vragen page, read 1 September 2026. Check whether the provider hosts data in the Netherlands. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, from the same page.

Check whether the subscription includes press question handling or only press release distribution. That database is a journalist database and sending system, while the inquiry desk is a separate product for handling incoming press questions. A press desk that needs both should budget for both products.

Check the renewal terms and whether the price is annual or monthly. The journalist database costs EUR 2,650 per year, and a single month option costs EUR 350, from the platform product pages, read 1 September 2026.

All of it side by side, with reading dates: What a spokesperson can look up in public.