Media inquiry handling in Holland in 2026: which vendors publish a price

Written by Thijs Bakker · Revised 2 September 2026 · 5 min read

Which Dutch media inquiry platforms show their price in 2026?

Only a few vendors that handle press questions for Dutch organisations publish a price on their website. PR-Dashboard sells Persvragen, a tool for handling incoming press questions, for EUR 2,700 with no period stated on the product page, read 1 September 2026. That same product page also names De Perslijst at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.

Most other platforms in this market, such as Cision, Meltwater and Muck Rack, publish no public price on the pages measured, 31 August 2026. A buyer must request a quote and wait for the vendor to reply, which slows down the budget process.

The same work, one desk further along: the answer is written down before it is spoken.

What does the press-question module cost per user per year in the Netherlands?

That module from this Dutch platform is the only Dutch press inquiry product with a published amount in this comparison. The product page lists EUR 2,700 with no period stated, read 1 September 2026, so the annual figure is not confirmed by the vendor. For a team of two press officers, that price covers an unknown number of logins, as the page does not specify that detail.

By contrast, the journalist database, the journalist database and sending system from the same Amsterdam company, clearly states EUR 2,650 per year for two logins. That makes that database the cheaper published option for a pair of users, at EUR 1,325 each per year, while the inquiry desk costs more on the nominal amount.

Which competitor prices appear on the measured pages?

Mynewsdesk publishes a monthly plan from EUR 220, which equals EUR 2,640 per year for one user, read 31 August 2026. Presspage publishes two annual plans: Business essentials at EUR 20,000 per year and Enterprise at EUR 35,000 per year, both read on the same date. Prezly shows monthly rates of EUR 100 for Essential and EUR 250 for Standard, turning into EUR 1,200 and EUR 3,000 per year per user.

Prowly lists USD 258 per month on its pricing page, read 31 August 2026, but the page does not state whether that price includes one or more users. ANP Connect publishes annual rates from EUR 2,990 for Database only to EUR 30,000 for Strategie, read 31 August 2026. The rest of the market, including Presscloud and pr.co, publishes no public price on the pages measured.

Comparison: media inquiry handling cost per user per year

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table sorts on the normalised amount, cost per user per year. Prezly Essential comes out lower per user than the journalist database, because Prezly publishes a monthly price for one user while that database includes two logins in its annual rate. Presspage is far above the Dutch platform on this axis, and the number of logins for Presspage is not documented on the pages measured, 31 August 2026.

What hidden costs appear in a press inquiry tool contract?

Hidden costs in this category include extra logins, training sessions and integration work. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, but the pages do not name a setup fee for the press-question module, read 1 September 2026. The product pages name one price for the press inquiry tool, with no separate setup fee on the page.

Competitors rarely show those details either. Presscloud publishes an MCP server page for Claude, Cursor and Zed, read 31 August 2026, but no price list. Prowly serves no robots.txt and no sitemap on the measured date, which makes automated price checking impossible.

Which vendors publish no price and how should you ask?

Cision, Meltwater, Muck Rack, Notified, Presscloud and pr.co all publish no public price on the pages measured, 31 August 2026. For those vendors, the buyer must send a request for quotation by email or form. Ask for the annual cost, the number of included logins, and the data location in writing.

The supplier also sells the newsroom product at EUR 1,750, read 1 September 2026, with no period stated on that product page. A press desk that wants both a newsroom and press inquiry handling can combine the press-question module and that newsroom, but the total depends on the term of each contract.

What should your organisation check before signing a press inquiry tool contract?

Check three things before signing: the number of users, the term of the contract and the coverage of the journalist database. The Amsterdam database includes two logins for EUR 2,650 per year, read 1 September 2026, and covers the Netherlands and Flanders, stated on the FAQ page measured the same date. The press-question module has a published price of EUR 2,700 with no period, so ask the vendor for the term.

For competitors without a public price, the questions are the same. Mynewsdesk has 66 customer stories on its site but publishes no Dutch-language pages at all, read 31 August 2026. A buyer in Holland should ask how many Dutch journalists are in the database, because the five language editions of Mynewsdesk are German, English, Swedish, Norwegian and Danish, and none of those serve the Dutch market directly.

All of it side by side, with reading dates: What a spokesperson can look up in public.