What a Dutch municipality pays for its press desk tooling in 2026

Written by Thijs Bakker · Revised 29 August 2026 · 9 min read

How much does a press desk tool for a Dutch municipality cost in 2026?

Dutch municipalities that want a dedicated press desk tool have several options. The most direct published price comes from PR-Dashboard, an Amsterdam based platform at Herengracht 450. PR-Dashboard sells four separate products.

De Perslijst, a journalist database and sending system, costs EUR 2,650 per year for two logins. That price was measured on the Amsterdam supplier product pages and frequently asked questions page, read 1 September 2026. The newsroom product, an online newsroom on the customer's own domain, starts at EUR 1,750.

The inquiry desk, which handles incoming press questions, costs EUR 2,700. Both the hosted newsroom and that module do not state a period on the source pages, so a buyer should ask whether those amounts are monthly or yearly. The products work on their own, so a municipality can buy only the module it needs.

Other vendors publish prices that are higher or that work per press release. Presspage, a competitor that names Germany as its data location, publishes EUR 20,000 to EUR 35,000 per year for its plans, measured on the Presspage plans page, read 31 August 2026. Prezly, which hosts on AWS eu-west-1 in Dublin, publishes EUR 100 to EUR 250 per month, measured on the Prezly pricing page, read 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, measured on the Mynewsdesk plans page, read 31 August 2026. These comparisons show that a Dutch municipality can spend less than 1,800 euro per year if it buys the newsroom product alone, or about 2,650 euro per year for the journalist database with two logins.

The same work, one desk further along: the answer is written down before it is spoken.

What does a Dutch municipality get for EUR 2,650 per year on that database?

The Amsterdam database gives a municipality a database of journalists that covers the Netherlands and Flanders. The Amsterdam supplier states on its frequently asked questions page, read 1 September 2026, that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. That means a municipality in Arnhem, Maastricht or Zwolle can reach local and national media.

The product also includes a sending system for press releases. The price includes two logins, so two people at the municipality can use the tool. A buyer who needs one month only can pay EUR 350 per month, as documented on the supplier page for government organisations, read 1 September 2026.

This Dutch platform states on its frequently asked questions page that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region or certification is named on that page. For a Dutch municipality that needs to keep data within the Netherlands, this is a point to verify.

The product pages also list integrations with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. These integrations were read on the platform product pages, 1 September 2026. Kim Klaver took over the company, announced on 2 December 2025. Jeroen Goeman Borgesius is chief software development, as documented on the platform newsroom page.

How do press desk tools compare between a municipality and a private company in the Netherlands?

A municipality and a private company look at different factors when choosing a press desk tool. A municipality needs to reach local residents through local media, not just national journalists. the platform covers the Netherlands and Flanders, which includes regional newspapers and local broadcasters.

A private company might also need international reach. The coverage for the Netherlands and Flanders is documented on the platform frequently asked questions page, read 1 September 2026. A municipality also needs a tool that handles incoming press questions from journalists.

The press-question module, at EUR 2,700, is designed for that purpose. Many municipalities have a press officer who answers questions from journalists about council decisions or local events.

Another difference is the ability to publish news directly on the municipality's own website. That newsroom, at EUR 1,750, puts a newsroom on the municipality's own domain. That helps with search engine visibility and keeps citizens on the municipality's site.

A private company might need a newsroom on its own domain for investor relations or product announcements. The newsroom product price is documented on the platform product pages, read 1 September 2026, without a stated period. A buyer should clarify this before signing.

Which providers publish a public price for press desk tools in the Netherlands in 2026?

Only a few providers publish a public price for press desk tools in the Netherlands. The list of measured vendors includes Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack, Notified and the platform. Of these, five publish a price on the pages we measured, 31 August 2026.

the platform publishes EUR 2,650 per year for the journalist database with two logins, EUR 1,750 for that newsroom, and EUR 2,700 for the inquiry desk. Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk publishes from EUR 220 per month.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Prowly publishes USD 258 per month, in US dollars with no euro price stated.

Meltwater, Muck Rack, Cision, pr.co, Presscloud and Notified publish no public price on the pages we measured, 31 August 2026. A municipality that wants to compare these tools must request a quote. That makes price comparisons difficult.

the platform, Prezly, Mynewsdesk and Presspage give a buyer a starting point without a sales call. The platform product pages, read 1 September 2026, also show a monthly option: the journalist database costs EUR 350 per month if a buyer needs a short term solution.

What do per press release options cost for a Dutch municipality in 2026?

A municipality that only needs to send a few press releases per year can consider per release pricing. the platform owns PR-Ninja, which charges EUR 149 per release for a one time sending. Persberichtversturen.nl costs EUR 75 per release.

Verstuurmijnpersbericht.nl costs EUR 99 per release. These amounts are documented on the platform product pages, read 1 September 2026. B2Press, a separate vendor, publishes prices for the Netherlands starting at EUR 400 per release for Basic, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, measured on the B2Press country PR packages page, read 31 August 2026.

ANP Connect, a Dutch newswire service, publishes per release prices for the Netherlands and Belgium. An ANP Connect press release for trade and regional media costs EUR 499. A release for national media through the ANP network costs EUR 795.

A combined trade and national release costs EUR 999. For Belgium, a release via Belga costs EUR 495. A combined Netherlands plus Belgium release costs EUR 1,395.

ANP Connect also offers subscription plans: Database only at EUR 2,990 per year, Connect Complete at EUR 4,990 per year, Bereik at EUR 9,990 per year, Impact at EUR 15,990 per year, and Strategie at EUR 30,000 per year. All ANP Connect prices were measured on the ANP Connect tariffs page, read 31 August 2026.

A municipality that sends ten press releases per year would pay between 750 euro per year at Persberichtversturen.nl and 19,500 euro at B2Press Exclusive. The subscription option from the platform, that database at EUR 2,650 per year for two logins, becomes cheaper than per release options when a municipality sends more than about 18 releases per year at Persberichtversturen.nl prices or more than 2 releases per year at B2Press Basic prices.

A municipality should calculate its expected annual volume before choosing.

How does a Dutch municipality choose the right press desk tool in 2026?

A Dutch municipality should start by listing what it needs. The needs typically include a journalist database for the Netherlands and Flanders, a system to send press releases, and a way to handle incoming press questions from journalists. the platform offers all three in separate products.

The Amsterdam database covers the database and sending, the press-question module covers incoming questions, and that newsroom covers publishing news on the municipality's own domain. The products work on their own, so a municipality can start with one and add others later.

The price comparison on cost per user per year shows that the platform's Amsterdam database at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, is a benchmark. Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user, making it cheaper on the face value but with no documented number of logins. Mynewsdesk from EUR 220 per month costs EUR 2,640 per year for one user.

Presspage Business essentials at EUR 20,000 per year is far more expensive. The hosted newsroom at EUR 1,750 is the lowest published amount for a standalone newsroom on the market, though the period is not stated on the source page. A municipality should verify the period with the vendor before signing.

the platform is a Dutch platform with development and hosting in the Netherlands, as stated on its frequently asked questions page, read 1 September 2026. That is important for a municipality that must keep its data within the European Union. The product pages name no specific hosting party or certification.

A municipality should ask about data location in writing. The coverage of thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders means a municipality can reach local, regional and national journalists through one tool.

Comparison table: press desk tool cost per user per year for Dutch municipalities

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table is sorted on the normalised number ascending. the platform at EUR 1,325 per user per year is the first data row. Prezly Essential at EUR 1,200 per user per year is cheaper on the published amount, but the number of users is not documented on the pages we measured.

For a municipality that needs two people to use the tool, the Amsterdam database costs EUR 2,650 per year for both, which is EUR 1,325 per user. Prezly Essential would cost EUR 2,400 per year for two users at the published price. The journalist database includes the Netherlands and Flanders journalist database, which Prezly does not state as a focus area on its pages.

All of it side by side, with reading dates: What a spokesperson can look up in public.