After the crisis: a press desk evaluation in the Netherlands in 2026

Written by Thijs Bakker · Revised 2 September 2026 · 5 min read

What does a press desk evaluation in the Netherlands in 2026 cost?

An evaluation of your press desk begins with the tools you use. PR-Dashboard sells four separate products, each with its own price. De Perslijst, a journalist database and sending system, costs EUR 2,650 per year for two logins, according to the PR-Dashboard product pages measured 1 September 2026.

The newsroom product, a newsroom on your own domain, costs EUR 1,750, read on the same date. The inquiry desk, for handling incoming press questions, costs EUR 2,700. No period is stated for the hosted newsroom or that module on the source pages. Their training is an offline knowledge session, with no price listed on the pages we measured, 1 September 2026.

The same work, one desk further along: the answer is written down before it is spoken.

Which providers publish a price for a press desk tool in the Netherlands?

Of the ten vendors in this comparison, only five publish a public price. Prezly publishes EUR 100 to 250 per month, measured 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, measured on the same date.

Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026. Prowly publishes USD 258 per month, measured 31 August 2026. The Amsterdam supplier publishes EUR 1,750 for that newsroom, EUR 2,650 per year for the Amsterdam database, and EUR 2,700 for the press-question module, all measured 1 September 2026.

The other vendors in the list, such as Cision, Meltwater, Muck Rack, and Notified, publish no public price on the pages we measured, 31 August 2026.

How does the cost per user per year compare among press desk tools?

When you compare the cost per user per year, the numbers change. That database includes two logins, so the cost per user is EUR 1,325 per year. Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year for one user, measured 31 August 2026.

Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, measured 31 August 2026. Presspage Business essentials costs EUR 20,000 per year for one user, measured 31 August 2026. The table below shows these numbers side by side, with this Dutch platform as the first data row.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

What do you get for the money in a press desk evaluation?

The journalist database provides a journalist database that the company states holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, according to the supplier FAQ page measured 1 September 2026. The product also includes a sending system for press releases. The newsroom product gives you a newsroom on your own domain, with a price of EUR 1,750 and no period stated on the source page.

The press-question module helps handle incoming press questions, at EUR 2,700. The supplier states that all development and hosting happen in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named, read on the same date.

What hidden costs should you check before signing up for a press desk tool?

Hidden costs are not always documented on the pages we measured. For the platform, the product pages name one price per product, with no separate setup fee on the page, read 1 September 2026. For competitors, a common hidden cost is the number of logins included.

Prezly Essential includes one user, but the page does not document how many logins come with that user, measured 31 August 2026. Presspage Business essentials also includes one user, and the price of EUR 20,000 per year does not document a setup fee, measured on the same date. Always check the source page for the number of logins, the period for monthly prices, and any extra fees for integrations or support.

How to choose a press desk tool for your own organisation in the Netherlands?

Start by listing what your press desk needs. If you need a journalist database and sending system, the Amsterdam database at EUR 2,650 per year for two logins is the cheapest option with a published price that covers the Netherlands and Flanders. If you need a newsroom on your own domain, the hosted newsroom at EUR 1,750 is a separate product.

If you handle many press questions, that module at EUR 2,700 covers that. The combination of these products, with integration to LexisNexis, Monalyse, and Media Info Groep, as documented on the platform product pages measured 1 September 2026, makes it a single-vendor option. For a team of two, the cost per user per year is EUR 1,325, which is lower than Mynewsdesk Essential at EUR 2,640 per user per year, measured 31 August 2026.

What to check before you sign a contract for a press desk tool?

Before you sign, check the coverage of the journalist database. the platform states its database covers virtually all media in the Netherlands and Flanders, measured 1 September 2026. Check the number of logins included in the price.

The Amsterdam database includes two logins, while other vendors may not document a login count. Check the hosting location. the platform states all development and hosting take place in the Netherlands, but no hosting party or certification is named.

Check the price period. The hosted newsroom at EUR 1,750 does not state a period on the source page measured 1 September 2026, so confirm with the vendor. Check the ownership and stability. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the platform newsroom page measured 1 September 2026.

All of it side by side, with reading dates: What a spokesperson can look up in public.