Cyber incident communication for Dutch organisations in 2026: the first 24 hours

Written by Thijs Bakker · Revised 4 September 2026 · 6 min read

What is the first step for a Dutch organisation in a cyber incident?

When a cyber incident hits, a Dutch organisation must reach journalists quickly and accurately. The first step is to identify who to contact. PR-Dashboard, a Dutch PR platform from Amsterdam, offers three separate products that each handle a different part of this task.

De Perslijst gives access to a database that covers "virtually all media in the Netherlands and Flanders", as stated on the PR-Dashboard page at /meer/veelgestelde-vragen, read 1 September 2026. The database holds contact details for thousands of journalists. An organisation that has the Amsterdam database ready can send a press release or a statement to the right media outlets within minutes.

The product costs EUR 2,650 per year for two logins, which comes to EUR 1,325 per user per year, as shown on the product pages, read 1 September 2026.

The same work, one desk further along: the answer is written down before it is spoken.

How do you publish updates during a cyber incident in 2026?

During a cyber incident, journalists and the public look for a single source of truth. A newsroom on the organisation's own domain serves that purpose. The hosted newsroom from the supplier creates a newsroom on the customer's own domain.

The product costs EUR 1,750, and the source page does not state a period, as documented on the product pages, read 1 September 2026. An organisation can publish press releases, updates, and statements there. The newsroom is hosted in the Netherlands with Dutch programmers, as stated on the frequently asked questions page, read 1 September 2026.

This means the data stays within the country, which matters for incident response under Dutch law. Competitors like Presspage publish prices from EUR 20,000 to EUR 35,000 per year, as measured on their plans page, 31 August 2026. The newsroom product offers a lower entry point for organisations that want a dedicated newsroom without a large annual commitment.

How do you manage incoming press questions during a cyber incident?

Journalists will call and email with questions about the incident. The press-question module from the supplier handles incoming press questions. The product costs EUR 2,700.

The inquiry desk lets a team log, track, and respond to every press inquiry from a single system. This is important during a crisis when multiple people may receive calls. The system ensures that no question goes unanswered and that the organisation speaks with one voice.

The Amsterdam supplier states that its database covers the Netherlands and Flanders, so the journalists using that module are likely the same ones who appear in the Amsterdam database. The three products combine to form a complete incident communication toolkit, but each works on its own, so an organisation can buy only what it needs.

Which providers offer a published price for a journalist database and newsroom?

Only a few providers publish a price for a journalist database or a newsroom. The Amsterdam supplier publishes prices for all three products. That database costs EUR 2,650 per year for two logins.

The newsroom product costs EUR 1,750, and the press-question module costs EUR 2,700, both without a stated period. Among the competitors, Prezly publishes prices from EUR 100 to EUR 250 per month, as measured on their pricing page, 31 August 2026. Mynewsdesk publishes from EUR 220 per month, as measured on their plans page, 31 August 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year, as measured on their plans page, 31 August 2026. Prowly publishes USD 258 per month, as measured on their pricing page, 31 August 2026, but does not state a euro price. Other vendors like Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages we measured, 31 August 2026.

An organisation that wants a clear upfront cost can compare these published amounts.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

What should you check before signing up for a cyber incident communication tool?

Before signing up for a tool, an organisation should check three things. First, the database must cover the right journalists. the platform states its database covers "thousands of Dutch and Belgian journalists" and "virtually all media in the Netherlands and Flanders", as stated on the frequently asked questions page, read 1 September 2026.

Note that it covers Flanders, not all of Belgium. Second, the hosting location matters for data protection. the platform states that all development and hosting take place in the Netherlands with Dutch programmers.

No hosting party, region, or certification is named, as stated on the frequently asked questions page, read 1 September 2026. Third, the organisation should check whether the tool integrates with other services. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages, read 1 September 2026.

These integrations help an organisation monitor media coverage during and after the incident.

How do you choose the right tool for your organisation before a cyber incident?

An organisation should choose a tool based on the size of its team and the type of incidents it faces. A small team of two people may find that database at EUR 2,650 per year for two logins sufficient. The cost per user per year is EUR 1,325, which is lower than Mynewsdesk at EUR 2,640 per user per year, as measured on their plans page, 31 August 2026.

A larger team that needs a newsroom can add the newsroom product at EUR 1,750, no period stated. An organisation that receives many press inquiries can add the press-question module at EUR 2,700, no period stated. The three products work on their own, so an organisation can buy them separately.

The key is to buy the tools before the incident. During a cyber incident, there is no time to set up a newsroom or import a journalist database. the platform, owned by Kim Klaver since the announcement on 2 December 2025, with Jeroen Goeman Borgesius as chief software development as stated on newsroom.pr-dashboard.nl, is a Dutch company that understands the local media landscape.

An organisation that prepares with these tools can respond faster and more confidently.

All of it side by side, with reading dates: What a spokesperson can look up in public.