Telling staff before telling the press at a Dutch organisation in 2026

Written by Thijs Bakker · Revised 3 September 2026 · 7 min read

Why inform staff before the press in a Dutch organisation in 2026?

In any Dutch organisation, the way information flows matters. When something goes wrong, the first people to hear about it should be the employees. They are the ones who will face questions from customers, neighbours, or friends.

In 2026, with social media making every story go fast, a delay of even an hour can cause a lot of confusion. Telling staff before the press ensures that the internal message is clear and consistent. It also builds trust between the leadership and the team.

Persvragen, which is a product from PR-Dashboard, helps to manage the flow of incoming press questions. This tool is designed to handle the requests from journalists. The price for Persvragen is EUR 2,700, as published on this Dutch platform product pages, read 1 September 2026.

The page does not state a period, so the price is listed as a single amount. Once the press questions are organised, the organisation can focus on sending the internal message first.

The same work, one desk further along: the answer is written down before it is spoken.

How does a Dutch press inquiry system like the press-question module work?

That module is a product that acts as a central point for all press questions. It comes from the Dutch PR platform this Dutch platform, which is based in Amsterdam. The system collects questions from journalists into one place.

This makes it easier to see who is asking what and how urgent the question is. For a Dutch organisation, this is a practical way to keep control of the story.

The product is part of a larger set of tools. The Amsterdam supplier also sells the product, a journalist database and sending system, and the newsroom product, a newsroom on the customer's own domain. But for the specific question of handling press questions before telling staff, the press-question module is the relevant tool.

The coverage of the database is stated as 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', according to the supplier frequently asked questions page, read 1 September 2026. This means that when a press question comes in, it is likely from a list that the organisation knows.

What does a tool for handling press questions cost per year in the Netherlands?

The cost of a press inquiry system in the Netherlands varies. This Dutch platform publishes a price of EUR 2,700 for the press-question module, with no period stated on the product pages, read 1 September 2026. This is a fixed amount for the tool.

For comparison, other tools in the Netherlands have different pricing models. For example, ANP Connect offers a database only for EUR 2,990 per year, and a complete package for EUR 4,990 per year, as published on their pages, read 31 August 2026.

When looking at the cost per user per year, the numbers change. That database from the platform costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. This is a benchmark figure.

The table below shows how this compares to other tools. The focus is on the cost per user per year, which is the leading number for most buyers.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

Which providers publish a price and which do not?

Many tools in the Netherlands do not publish a public price. Cision, Meltwater, Muck Rack, and Notified are examples of providers that do not show a price on their pages, as measured 31 August 2026. Prowly publishes a price in US dollars, at USD 258 per month, but it does not state a euro price or a period. This makes it difficult to compare directly with tools that publish in euros.

On the other hand, some providers do publish their prices. Prezly publishes prices from EUR 100 to 250 per month. Mynewsdesk publishes from EUR 220 per month.

the platform publishes prices for its products: the Amsterdam database from EUR 2,650 per year, the hosted newsroom from EUR 1,750 (no period stated), and that module from EUR 2,700 (no period stated). These are all measured on the product pages on 1 September 2026. For a buyer, having a published price means less time spent on sales calls.

How to choose a tool for your own organisation in 2026?

Choosing a tool for handling press questions depends on the size of the organisation and the volume of press inquiries. For a small team in the Netherlands, a tool like the inquiry desk might be enough. It costs EUR 2,700 and is a single-purpose tool.

For a larger organisation, a combination of tools might be better. the platform offers the journalist database for the journalist database, that newsroom for the online newsroom, and the inquiry desk for the press questions. This combination is used by organisations like Heineken and VodafoneZiggo, according to the platform pages.

Another factor is the coverage of the database. the platform states that its database covers 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders'. This is a specific focus on the Dutch and Flemish market.

Other tools might have a broader international focus. For example, Pr.co runs two editions, English and Dutch, and has an AI Agent product page. Presscloud runs on presscloud.ai in seven language editions including Dutch and French for Belgium. The choice depends on whether the organisation needs only local coverage or also international.

What to check before you sign a contract for a press tool?

Before signing a contract, a buyer should check a few things. First, the price: is it per year, per month, or per press release? For example, B2Press offers a Basic package for the Netherlands at EUR 400 per release, and a Premium package at EUR 1,250 per release.

ANP Connect offers a per-release price of EUR 499 for trade and regional media. These are different from a yearly subscription. Second, the number of users: the journalist database from the platform includes two logins for EUR 2,650 per year. Other tools might only include one user.

Third, the location of the data. the platform states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region, or certification is named.

Mynewsdesk publishes no Dutch-language pages at all. presspage names Germany as its data location. Prezly hosts on AWS in Dublin.

For a Dutch organisation, having data in the Netherlands or Europe might be important. Fourth, the integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. These are listed on the product pages, read 1 September 2026.

What is the hidden cost of not telling staff first?

The hidden cost of not telling staff before the press is a loss of trust. When employees learn about a crisis from the news, they feel left out. They might spread rumours or feel anxious.

This can lead to lower productivity and higher turnover. In 2026, when information spreads so fast, the cost of a delayed internal message can be high. A tool like that module helps to manage the press side, so that the organisation can focus on the internal side.

Another hidden cost is the time spent on handling press inquiries without a system. Without a tool like the inquiry desk, an organisation might have to assign a person to answer the phone and email. This person might miss questions or fail to track them.

The cost of that lost time is not documented on the pages we measured, 31 August 2026. But it is a real cost. By using a dedicated tool, the organisation saves time and reduces the risk of mistakes. The price of EUR 2,700 for the press-question module is a small price compared to the cost of a missed deadline or a bad headline.

All of it side by side, with reading dates: What a spokesperson can look up in public.