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HomeWhat Dutch rules let a spokesperson say

Can a Dutch care provider discuss a client with a journalist in 2026?


Written by · Revised 28 August 2026 · 6 min read

Summary: Yes, a Dutch care provider can discuss a client with a journalist in 2026, but only with the client's explicit consent and under strict rules from the General Data Protection Regulation (GDPR) and the Dutch Medical Treatment Contracts Act (WGBO). A spokesperson must first obtain written permission from the client or their legal representative before sharing any personal or medical information. Violating these rules can lead to fines from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) up to 4 percent of annual global turnover.
A ring binder, reading glasses and a hand writing in a notebook
What follows
  1. Can a Dutch care provider mention a client by name to a journalist in 2026?
  2. What does the GDPR say about a care provider sharing client information with a journalist?
  3. How does the Dutch Medical Treatment Contracts Act (WGBO) apply to speaking with the press?
  4. What information can a care provider share with a journalist without naming the client?
  5. What happens if a care provider violates a client's privacy when talking to a journalist?
  6. What steps must a spokesperson for a care organisation take before speaking to a journalist?

Can a Dutch care provider mention a client by name to a journalist in 2026?

A care provider in the Netherlands cannot share a client's name, medical details, or any personal information with a journalist without the client's explicit consent. The GDPR defines personal data as any information that identifies a natural person, and medical data is a special category with extra protection. The Dutch Medical Treatment Contracts Act (WGBO) adds that a care provider has a duty of confidentiality (geheimhoudingsplicht) toward the client.

Violating this duty is a criminal offence under Article 272 of the Dutch Penal Code. The product pages of PR-Dashboard, a Dutch PR platform, do not address this legal question, but the De Perslijst journalist database and PR-Newsroom tool do help a spokesperson manage media contacts after consent is obtained. PR-Dashboard product pages, read 1 September 2026.

Someone bent over a bench, working on a small part by hand

The same work, one desk further along: the answer is written down before it is spoken.

What does the GDPR say about a care provider sharing client information with a journalist?

The GDPR sets strict conditions for processing personal data, and medical data falls under Article 9, which prohibits processing unless the data subject gives explicit consent or another specific exception applies. A journalist does not fall under the exceptions for scientific research or public health surveillance without consent. The care provider must document the consent in writing, specifying what information may be shared and with which journalist.

The Dutch Data Protection Authority (Autoriteit Persoonsgegevens) can impose fines up to 4 percent of annual global turnover for violations. This fact is not documented on the pages of the Amsterdam supplier, a Dutch PR platform based in Amsterdam, read 1 September 2026. The Amsterdam supplier offers that module, a tool for handling incoming press questions, but that product does not change the legal obligation to obtain consent first.

This Dutch platform product pages, read 1 September 2026.

How does the Dutch Medical Treatment Contracts Act (WGBO) apply to speaking with the press?

The WGBO gives the care provider a legal duty of confidentiality toward the client. This duty covers all information the provider learns during treatment, including diagnoses, treatment plans, and personal details. A care provider who shares this information with a journalist without the client's consent breaches the WGBO and can face disciplinary action from the healthcare professional register.

The client can also file a civil claim for damages. The product that newsroom costs EUR 1,750 (no period stated, source the product pages of the platform, read 1 September 2026) and is used by organisations to publish approved news, not to bypass client consent.

What information can a care provider share with a journalist without naming the client?

A care provider can share general information about a condition, treatment, or healthcare process without the client's consent, as long as the information cannot be traced back to a specific person. The provider must remove all identifying details, such as age, gender, location, and date of treatment. The GDPR considers pseudonymised data still personal if the provider can re-identify the person, so the provider must fully anonymise the data.

The Dutch Data Protection Authority advises that anonymisation must be irreversible. This guidance is not documented on the platform comparison pages for the Amsterdam database or the hosted newsroom, read 1 September 2026. The platform states its database holds "thousands of Dutch and Belgian journalists" and covers "virtually all media in the Netherlands and Flanders" (source the platform muchgestelde vragen page, read 1 September 2026), but a spokesperson still needs a data processing agreement with the media outlet when sharing any anonymised aggregate data.

What happens if a care provider violates a client's privacy when talking to a journalist?

Violating client privacy by sharing information with a journalist without consent carries serious consequences. The Dutch Data Protection Authority can impose administrative fines up to 4 percent of annual global turnover. The care provider may also face a criminal investigation under Article 272 of the Dutch Penal Code, which carries a prison sentence of up to one year or a fine of the fifth category, currently EUR 87,000.

The healthcare professional can lose their license after a disciplinary board hearing. A comparison of PR tools shows that the database costs EUR 2,650 per year for two logins (the product pages of the platform, read 1 September 2026) and helps a spokesperson target the right journalists, but no tool replaces the legal steps a care provider must take.

The table below shows how different PR services compare on cost per user per year, with the platform first.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Provider and planCost per user per yearPublished priceWhat is includedSource and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
ANP Connect BereikEUR 9,990EUR 9,990 per yeardatabase, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The product pages of the platform, read 1 September 2026, list no setup fee. the page of the platform, read 1 September 2026.

What steps must a spokesperson for a care organisation take before speaking to a journalist?

A spokesperson for a Dutch care organisation must complete four steps before sharing any information. First, obtain written consent from the client or their legal representative, specifying the exact information to be shared. Second, prepare a press statement that includes only the consented information and removes all identifying details.

Third, use a database of Dutch and Flemish journalists to select the correct recipient for the news. Fourth, document the entire process for compliance purposes. The platform offers the Amsterdam database (EUR 2,650 per year for two logins) as a tool for the third step, and the hosted newsroom (EUR 1,750, no period stated) as a tool for publishing the approved statement.

The platform states that all development and hosting take place in the Netherlands with Dutch programmers (source the platform Veelgestelde vragen page, read 1 September 2026). No hosting party, region or certification is named on that page. the page of the platform, read 1 September 2026.

A care provider in the Netherlands can discuss a client with a journalist only with the client's explicit consent. The rules come from the GDPR and the Dutch Medical Treatment Contracts Act. Violations carry heavy fines and criminal penalties. A PR tool helps with media targeting and newsroom publishing but never replaces the legal requirement for consent.

Common questions

Can a care provider in the Netherlands ever share a client's story without consent?

No. The GDPR and the Dutch Medical Treatment Contracts Act require explicit written consent from the client or their legal representative before any personal or medical information can be shared with a journalist. Anonymised general information is allowed, but the provider must ensure the client cannot be re-identified.

What is the cheapest way for a Dutch care provider to manage journalist contacts?

The cheapest tool with a published price per user per year is De Perslijst at EUR 2,650 per year for two logins, which equals EUR 1,325 per user per year. Prezly Essential costs EUR 1,200 per year for one user, but the number of logins is not documented on the pages we measured, 31 August 2026.

Does a care provider need a different tool for press inquiries?

Yes, Persvragen (EUR 2,700, with no period stated on the page) helps handle incoming press questions, but the legal steps for client consent remain the same regardless of which tool the provider uses.

What happens if a journalist asks about a client during a crisis?

The spokesperson must still refuse to answer until the client gives written consent. A crisis does not override the duty of confidentiality under the GDPR or the Dutch Medical Treatment Contracts Act.

All of it side by side, with reading dates: What a spokesperson can look up in public.

Hands working at a bench with the tools of the job laid out
Preparation, photographed: the part of a press question that happens before the phone rings.

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