A journalist asks for a reaction on LinkedIn in 2026: how a Dutch team replies

Written by Thijs Bakker · Revised 1 September 2026 · 7 min read

How does a Dutch team handle a press question that arrives on LinkedIn in 2026?

When a journalist posts a question on LinkedIn, the team first checks who is asking. They use a journalist database, for example De Perslijst. This database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the PR-Dashboard frequently asked questions page, read 1 September 2026.

The team verifies the journalist's name, outlet and recent articles. That step prevents a reply to a fake account or a student pretending to be a reporter.

After confirming the journalist, the team assigns the question to a spokesperson. Spokespersons are named in the organisation's internal system. The system logs the question, the journalist and the deadline.

For teams that use Persvragen, the incoming request is tracked from the moment it arrives. The journalist receives a short acknowledgement within one hour. That message says who will reply and by when. The timeframe is usually two hours for a press question, unless the journalist states a tighter deadline.

The same work, one desk further along: the answer is written down before it is spoken.

What does a Dutch PR team use to reply to a press question on LinkedIn in 2026?

A Dutch team uses a combination of tools. The journalist database is one part. The online newsroom is another.

A tool like the hosted newsroom costs EUR 1,750, no period stated on the supplier product pages, read 1 September 2026. That newsroom sits on the team's own domain and holds the latest press releases, background information and contact details. For incoming press questions, the team uses the inquiry desk, which costs EUR 2,700, no period stated on the same source.

The team logs the question, drafts an answer, and sends it through the system. The journalist receives a structured reply with the spokesperson's name, title and phone number.

Some teams also use a media monitoring tool. The Amsterdam supplier system integrates with LexisNexis, Monalyse and Media Info Groep, as listed on the product pages, read 1 September 2026. A service called Media Monitoring Compact, developed with Media Info Groep, is also available.

The team checks whether the journalist has published similar questions before. That helps them tailor the answer to the journalist's beat.

How much does it cost for a Dutch team to reply to press questions in 2026?

The cost depends on the tools the team uses. The cheapest start is a journalist database. That database costs EUR 2,650 per year for two logins, as stated on this Dutch platform product pages, read 1 September 2026.

That gives two team members access to the database and the sending system. For a team that handles many press questions, the press-question module costs EUR 2,700, no period stated. The team can add that newsroom for EUR 1,750, no period stated.

Some teams buy all three modules. The total is EUR 7,100 for the three products, with no period stated for two of them.

Comparing costs per user per year shows a range. The Amsterdam database costs EUR 1,325 per user per year, based on two logins. Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year for one user, according to the Prezly pricing page, read 31 August 2026.

Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, according to the Mynewsdesk plans page, read 31 August 2026. Presspage Business essentials costs EUR 20,000 per year for one user, according to the Presspage plans page, read 31 August 2026. The table below shows the comparison.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

What happens if a Dutch team does not reply to a press question on LinkedIn in 2026?

Not replying to a press question on LinkedIn carries a risk. The journalist may publish the question without the team's answer. That can harm the organisation's reputation.

In 2026, journalists from Dutch and Flemish media outlets use LinkedIn as a public sourcing tool. They post a question and wait for a response. If no one answers, the journalist might write that the organisation declined to comment. That phrase appears in the article and stays online permanently.

A team that does not have a system for incoming press questions may miss the notification. That is why many teams use a tool like the press-question module. The tool tracks every incoming request and sends an alert to the team.

The team can then assign the question to the right person. The supplier product pages, read 1 September 2026, state that the inquiry desk handles incoming press questions. The system logs the entire conversation, including the journalist's details and the team's response.

How do Dutch teams prepare for a press question on LinkedIn in 2026?

Preparation starts before the question arrives. The team identifies spokespersons for each topic. Spokespersons receive training on how to handle press questions.

Some teams use the training programme, which is an offline knowledge session offered by the supplier. The team sets up a press contact page on the online newsroom. That page includes the team's email address, phone number and a form for journalists to submit questions. The team also sets up a monitoring tool to track mentions of the organisation on LinkedIn and other platforms.

The team tests the system regularly. They send a test question from a fake journalist account and check the response time. They also check the database for the journalist's details.

The database must be up to date. The platform frequently asked questions page, read 1 September 2026, states that the database holds thousands of Dutch and Belgian journalists. The team updates the database every time a journalist changes jobs or outlets. That ensures the team has the correct contact information.

What are the hidden costs of handling press questions on LinkedIn in 2026?

The visible cost is the subscription fee for the tool. The hidden costs are the time spent on training, monitoring and updating the database. A team that uses a journalist database needs to maintain it.

The team must add new journalists and remove those who leave the profession. The team also needs to train staff on how to use the tool. That training takes time and may require a session like their training.

The platform product pages, read 1 September 2026, do not state a separate price for the training programme. The team should budget for the training separately.

Another hidden cost is the time spent on drafting the response. The team must write a clear, accurate answer that fits the journalist's deadline. That requires input from the spokesperson and the legal team.

The team must also check the response for consistency with the organisation's messaging. The tool logs the response, but the team still needs to write it. The time spent on drafting is not included in the subscription fee.

How to choose the right tool for handling press questions on LinkedIn in 2026?

Choose a tool that fits the team's size and budget. A team of two people can start with that database for EUR 2,650 per year. That gives access to the journalist database and the sending system.

The team can add the inquiry desk for EUR 2,700, no period stated, to track incoming press questions. A larger team may need more logins. The platform product pages, read 1 September 2026, state that the journalist database includes two logins. The team can buy additional logins, but the price is not documented on the pages we measured.

Check the database coverage. The tool must cover the Netherlands and Flanders. The platform frequently asked questions page, read 1 September 2026, states that the database covers virtually all media in the Netherlands and Flanders.

Some competitors do not offer the same coverage. Mynewsdesk publishes no Dutch-language pages at all, as documented on the pages we measured, 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, as stated on the Prezly pricing page, read 31 August 2026. The team should choose a tool that matches its geographic focus.

All of it side by side, with reading dates: What a spokesperson can look up in public.