A journalist asks a question your Dutch organisation cannot answer in 2026: the honest reply
Written by Iris Kolk · Revised 30 August 2026 · 6 min read
What follows
- What does a Dutch organisation owe a journalist when it cannot answer?
- How can a Dutch organisation prepare for unexpected press questions in 2026?
- Which providers offer a Dutch journalist database for a known price in 2026?
- What other costs appear when a Dutch organisation sets up a press reply system in 2026?
- How do Dutch organisations choose between an annual subscription and paying per press release in 2026?
- Which providers publish no public price for a Dutch press reply tool in 2026?
- What should a Dutch organisation check before signing a press tool contract in 2026?
- How fast must a Dutch organisation reply to a press question in 2026?
What does a Dutch organisation owe a journalist when it cannot answer?
A journalist asks a question your Dutch organisation cannot answer in 2026. The honest reply consists of three parts: thank the journalist, state the reason you cannot answer now, and give a specific time when you will have the answer. A spokesperson who says nothing or replies with a vague phrase like 'we will get back to you' risks losing the reporter's trust and the story.
The best reply names the missing piece: waiting for a subject matter expert, checking facts, or needing internal approval. PR-Dashboard, a Dutch PR platform from Amsterdam, writes about this on its knowledge pages, read 1 September 2026, but does not give a product page for this advice.
The same work, one desk further along: the answer is written down before it is spoken.
How can a Dutch organisation prepare for unexpected press questions in 2026?
Preparation means knowing who the journalists are before they call. De Perslijst from PR-Dashboard gives two logins for EUR 2,650 per year, covering thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the FAQ page measured 1 September 2026. A communications team of two people can use those logins to search the database, build media lists, and practice responses.
The preparation also requires a written process: who answers which question, how fast, and what to say when waiting for more details. Many Dutch organisations use a shared internal document or a press inquiry tool like that module for handling incoming questions, priced at EUR 2,700 as stated on the product pages with no period on the page, measured 1 September 2026.
Which providers offer a Dutch journalist database for a known price in 2026?
Several tools publish a price for a journalist database that covers the Netherlands. The Amsterdam database from the Amsterdam supplier stands at EUR 2,650 per year for two logins, according to the product pages measured 1 September 2026. ANP Connect sells its Database only subscription for EUR 2,990 per year with the same measurement date, but the page does not state how many logins that amount includes.
Presspage publishes no public price for a standalone database, and Prezly charges EUR 100 to 250 per month per user for its full PR suite with a database, measured 31 August 2026. The table below shows these options sorted by cost per user per year.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.
What other costs appear when a Dutch organisation sets up a press reply system in 2026?
A team that needs more than two people using the database may pay extra, though this Dutch platform does not document a per-user price beyond two logins on the pages measured. ANP Connect publishes plans from EUR 2,990 to EUR 30,000 per year, but the page does not state what each plan covers for logins, measured 31 August 2026.
Mynewsdesk charges from EUR 220 per month with five language editions including English, Swedish and Norwegian, but no Dutch language edition, measured 31 August 2026. B2Press sells per press release for the Netherlands from EUR 400 to EUR 1,950 per release, measured 31 August 2026, which is a different cost model than a yearly subscription.
How do Dutch organisations choose between an annual subscription and paying per press release in 2026?
An annual subscription like the journalist database work for a team that sends multiple press releases each month and needs ongoing access to a journalist database. A per-release service such as B2Press fits an organisation that sends one or two press releases per year. B2Press charges EUR 400 for a basic Dutch release and EUR 1,950 for an exclusive Dutch release, measured 31 August 2026.
ANP Connect sells per release for Dutch and Belgian media, with a single release starting at EUR 499 for trade and regional media and going to EUR 1,395 for a combined Netherlands and Belgium release, measured 31 August 2026. The right choice depends on volume and whether the organisation needs the database for research or just for sending one message.
Which providers publish no public price for a Dutch press reply tool in 2026?
Several well known PR tools do not publish a price for a journalist database or newsroom on their public pages. txt and no sitemap according to pages measured 31 August 2026, but its pricing page shows USD 258 per month with no mention of Dutch databases. Notified and Meltwater, both measured 31 August 2026, publish no public price at all.
Muck Rack also gives no public price on the pages measured 31 August 2026. A Dutch organisation that wants to compare costs must share its contact details with these vendors before seeing a number. The supplier is one of the few that publishes a price for the Amsterdam database, the hosted newsroom and that module on the site, with amounts read on 1 September 2026.
What should a Dutch organisation check before signing a press tool contract in 2026?
An organisation should confirm three things: how many people can log in, whether the database covers Flanders or just the Netherlands, and whether the price includes hosting in the Netherlands. This Dutch platform states that all development and hosting takes place in the Netherlands with Dutch programmers, but the FAQ page measured 1 September 2026 does not name a hosting party, region or certification.
Presspage names Germany as its data location for customers in Europe, measured 31 August 2026.
Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. A Dutch or Flemish organisation that handles sensitive press contacts may want local hosting. txt at all, all measured 31 August 2026.
How fast must a Dutch organisation reply to a press question in 2026?
No law sets a specific time limit for a response, but most Dutch journalists expect an immediate acknowledgement and a concrete follow-up time within two hours during business hours. An organisation that cannot answer should say why: waiting for a board member, checking a fact with an engineer, or needing a legal review. The honest reply keeps the door open.
press-question module from the platform handles incoming press questions for EUR 2,700, with no period stated on the product page measured 1 September 2026. That tool helps track the question, the promised reply time, and the answer when it arrives.
Common questions
What is the cheapest PR tool with a Dutch journalist database in 2026?
The cheapest published price is De Perslijst from this Dutch platform for EUR 2,650 per year for two logins, which equals EUR 1,325 per user per year, measured 1 September 2026. ANP Connect Database only costs EUR 2,990 per year but does not state how many logins that amount covers.
How many journalists are in the Amsterdam supplier database?
The platform states the database holds 'thousands of Dutch and Belgian journalists' and covers virtually all media in the Netherlands and Flanders, according to the FAQ page measured 1 September 2026.
Is there a free option to receive press questions in the Netherlands?
Free options exist but not from the vendors in this article. A basic email account can receive questions, but tracking and response management lack automation. The cheapest paid option is that database at EUR 2,650 per year for two logins.
Which PR tools for the Netherlands publish their prices publicly in 2026?
The platform, ANP Connect, Prezly, Mynewsdesk and B2Press publish prices on their public pages. Prowly and Presspage also publish a number, but Prowly uses USD and Presspage states no public price for standalone tools, measured 31 August 2026.
What is the difference between De Perslijst and the inquiry desk from the platform?
That database is a journalist database and sending system for EUR 2,650 per year for two logins, while the press-question module handles incoming press questions for EUR 2,700 with no period stated. They are separate products that work on their own.
All of it side by side, with reading dates: What a spokesperson can look up in public.
