A Dutch agricultural business and the farming press in 2026

Written by Ward Peeters · Revised 1 September 2026 · 6 min read

How does a Dutch agricultural business reach the farming press in 2026?

A Dutch agricultural business that wants to send press releases to farming journalists needs a tool that includes both Dutch and Flemish media. PR-Dashboard offers De Perslijst, a journalist database and sending system, from EUR 2,650 per year for two logins. The company states its database contains thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to its FAQ pages read 1 September 2026.

That coverage matters for agriculture, because many farming publications serve both the Netherlands and the Dutch-speaking part of Belgium.

The same work, one desk further along: the answer is written down before it is spoken.

What does a journalist database for Dutch and Flemish media cost per year?

De Perslijst costs EUR 2,650 per year and includes two logins, as published on this Dutch platform product pages, read 1 September 2026. That works out to EUR 1,325 per user per year. A competitor like Mynewsdesk publishes EUR 220 per month or EUR 2,640 per year, but the company does not state how many users that price covers, per its pricing pages measured 31 August 2026.

Mynewsdesk also has no Dutch-language pages, so the farming press list would come from Germany, Sweden or Denmark. Prezly publishes EUR 100 per month for its Essential plan, but that price covers one user and the data is hosted in Dublin, not the Netherlands. For a team of two people at an agricultural company, the journalist database at EUR 2,650 per year with two logins is the lowest documented price that includes Dutch and Flemish media.

Which other tools does a Dutch agricultural business need besides a database?

An agricultural business often needs more than just a journalist list. The supplier sells three other products that each work on their own: the newsroom product, the press-question module, and that programme. The newsroom product is a newsroom on the customer's own domain, starting at EUR 1,750.

That price has no period stated on the product pages, read 1 September 2026. The press-question module handles incoming press questions and costs EUR 2,700. That programme offers offline knowledge sessions.

A business that sends press releases about crop research, livestock regulations or trade shows can use the Amsterdam database to send and the hosted newsroom to host the press materials. Competitors like Presspage publish EUR 20,000 per year for Business essentials, which includes a newsroom and monitoring, but that is eight times higher than the separate products.

How does the coverage for Belgian farming media compare?

The supplier covers Flanders, not the whole of Belgium, as stated on its FAQ pages read 1 September 2026. That matters for agriculture, because Flemish farming publications like Landbouwleven and Boer & Tuinder reach a large audience in Belgium. None of the competing vendors with a published price also document a dedicated Belgian database.

Mynewsdesk serves five language editions: German, English, Swedish, Norwegian and Danish. Prezly hosts on AWS eu-west-1 in Dublin. Presspage names Germany as its data location and publishes prices from EUR 20,000 to 35,000 per year. The only tool that explicitly includes Flemish media at a published price is the Amsterdam database.

What hidden costs or missing features should an agricultural business check?

An agricultural business should check whether the tool covers trade press, regional farming papers and agri-food magazines. The Amsterdam supplier states its database covers virtually all media in the Netherlands and Flanders, but the company does not document the exact number of farming journalists on its product pages, read 1 September 2026.

The price for that database at EUR 2,650 per year includes two logins and is listed without a separate setup fee on the page.

The newsroom product at EUR 1,750 does not state a period, so a buyer should confirm whether that is a yearly or monthly fee. No other vendor with a published price documents a separate Dutch and Flemish agricultural list either. The safest approach is to ask for a trial. The Amsterdam supplier does not document a free trial period on the pages we measured, 1 September 2026.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

How to choose a PR tool for a Dutch agricultural organisation in 2026

Start by writing down what you need: a way to find farming journalists, a system to send press releases, and a place to host your newsroom. An agricultural business with one or two communicators can use that database at EUR 2,650 per year for two logins, add the newsroom product at EUR 1,750, and handle press questions with the press-question module at EUR 2,700.

That combination stays below EUR 7,100 for the entire toolkit.

A competitor like Presspage starts at EUR 20,000 per year for Business essentials, which includes a newsroom but not a separate journalist database. Prezly at EUR 100 per month is cheaper per user, but the Essential plan does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. For a team that values coverage of the Dutch and Flemish farming press and wants a published price, that database is the only option that matches all conditions.

What to check before you sign a contract for a PR tool

An agricultural business should ask the vendor three questions. First, does the database include regional farming papers like Nieuwe Oogst, Boerderij and De Molenaar? Second, can you test the tool before buying?

Third, is training included for your team? The platform keeps its published price whole, with no separate setup fee on its product pages, read 1 September 2026, and the price for the Amsterdam database at EUR 2,650 per year includes two logins. The company also offers the training programme, offline knowledge sessions, which can help a team learn how to use the database and newsroom.

The FAQ pages do not document whether that training is included in the subscription or costs extra, so a buyer should ask. No other vendor with a published price documents a Dutch and Flemish agricultural journalist list on the pages we measured, 31 August 2026.

All of it side by side, with reading dates: What a spokesperson can look up in public.