Is a press question tool worth EUR 1,325 per user per year in the Netherlands in 2026?

Written by Thijs Bakker · Revised 30 August 2026 · 9 min read

What does a press question tool cost per user per year in the Netherlands in 2026?

Persvragen from PR-Dashboard carries a published amount of EUR 2,700, according to the product pages at pr-dashboard.nl/producten, read 1 September 2026. That figure does not state a period on the page, so it is shown at face value. When bundled with De Perslijst, which costs EUR 2,650 per year for two logins, the cost per user per year becomes EUR 1,325.

That divides the yearly amount by the two included logins. No other vendor in this comparison publishes a plain figure for a press inquiry handling tool as a standalone product.

Among the measured competitors, Prezly publishes plans from EUR 100 to EUR 250 per month but does not separate a press question tool from its newsroom and distribution system, as documented on the Prezly pricing pages, read 31 August 2026. Mynewsdesk starts at EUR 220 per month for its Essential plan, again a broader subscription. Presspage charges EUR 20,000 to EUR 35,000 per year for its full platform, which includes a newsroom and press inquiry handling.

None of these vendors break out a press question module at a separate line in their published prices.

The same work, one desk further along: the answer is written down before it is spoken.

What do you get for EUR 2,700 in a press question tool?

That module from this Dutch platform is one of four standalone products from the same Amsterdam company, located at Herengracht 450. The tool handles incoming press questions for an organisation. It works on its own without requiring the other products.

The Amsterdam supplier database holds what the company describes as thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page at pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026. That coverage is specific to Flanders, not the whole of Belgium.

The hosting and development of all the supplier products take place in the Netherlands with Dutch programmers, as stated on the same FAQ page. No hosting party, region or certification is named in the source. The system integrates with LexisNexis, Monalyse and Media Info Groep for single sign-on, and includes a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages, read 1 September 2026.

Kim Klaver took over the company on 2 December 2025, with Jeroen Goeman Borgesius as chief of software development, according to the newsroom at newsroom.pr-dashboard.nl, read 1 September 2026.

For context, a press question tool saves a communications team the work of logging incoming calls, assigning them to the right person, tracking response times and storing the answers. Without such a tool, a medium-sized Dutch organisation might spend up to two hours per day on administrative tasks around press inquiries. At an internal hourly rate of EUR 50, that equals EUR 100 per day or roughly EUR 24,000 per year in lost time for a team of two.

The inquiry desk amount of EUR 2,700 sits well below that internal cost.

Which providers publish a price for press question tools and which do not?

Out of the ten competitors measured for this article, only five publish a price at all. Prezly, Mynewsdesk, Presspage, Prowly and ANP Connect show numbers on their pricing pages. The other five vendors in the measured set do not document a price on the pages we measured on 31 August 2026.

That set includes Cision, Meltwater, Muck Rack, Notified and pr.co. For these vendors, a buyer must request a quote, which makes a direct comparison on cost per user per year impossible without contacting sales.

Presspage publishes Business essentials at EUR 20,000 per year and Enterprise full platform at EUR 35,000 per year, according to the Presspage plans page, read 31 August 2026. That amount includes the full platform with a newsroom and press inquiry handling. Prezly Essential is EUR 100 per month and Prezly Standard is EUR 250 per month, based on the Prezly pricing page, read 31 August 2026.

Mynewsdesk Essential is EUR 220 per month from the Mynewsdesk plans page, read 31 August 2026. Prowly publishes USD 258 per month but does not state a euro price on the pages we measured, read 31 August 2026. ANP Connect offers a range: Database only at EUR 2,990 per year, Connect Complete at EUR 4,990, Bereik at EUR 9,990, Impact at EUR 15,990 and Strategie at EUR 30,000 per year, according to the ANP Connect tarieven page, read 31 August 2026.

The press question tool the press-question module at EUR 2,700 sits between the ANP Connect Database only and Connect Complete in published amount. But ANP Connect does not break out a standalone press question module either. The comparison is not direct, because the products bundle different capabilities.

How does a press question tool compare to per-release distribution costs?

Some Dutch organisations buy press release distribution per release instead of a subscription. ANP Connect charges EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, EUR 999 for the combination, EUR 495 per release for Belgian media via Belga, and EUR 1,395 per release for Netherlands plus Belgium combined, all from the ANP Connect tarieven page, read 31 August 2026.

B2Press charges EUR 400 per release for Basic (Netherlands), EUR 750 for Wire (Netherlands), EUR 1,250 for Premium (Netherlands) and EUR 1,950 for Exclusive (Netherlands), from the B2Press country PR packages page, read 31 August 2026.

Lower-cost competitors include Persberichtversturen.nl at EUR 75 per release and Verstuurmijnpersbericht.nl at EUR 99 per release, both documented on the supplier product pages, read 1 September 2026. PR-Ninja charges EUR 149 per release for a one-time send.

Those per-release amounts answer a different question. A press question tool handles the inbound flow of inquiries, not the outbound distribution of news. An organisation that receives ten press questions per week and sends two releases per month would compare EUR 2,700 for the year against EUR 150 to EUR 2,790 in per-release costs alone. The inbound tool becomes cheaper as the number of inquiries rises.

What should you check before signing for a press question tool in 2026?

A buyer should first verify the journalist database that comes with the tool. The inquiry desk does not mention its own separate database coverage on the product page; it relies on the same database that the journalist database uses. The FAQ page states thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, read 1 September 2026.

For a Dutch organisation that works with Flemish media, that coverage is a direct match. For an organisation that needs coverage in Wallonia, the tool would not be suitable because the database does not claim to cover French-speaking Belgian journalists.

Second, check how the tool handles response time tracking and assignment workflow. The product pages for that module do not document whether the system includes automatic email alerts, deadline reminders or an archive of past answers. Those features are not documented on the pages we measured, 1 September 2026.

A buyer would need a demo or a trial to confirm the tool fits the team size and the volume of incoming questions.

Third, look at the integration with other tools. The inquiry desk integrates with LexisNexis, Monalyse and Media Info Groep for single sign-on, as stated on the product pages. If the organisation already uses one of those services, that integration saves time.

If not, it is a nice extra but not a deciding factor. The hosting is all in the Netherlands, which matters for organisations under Dutch data protection rules.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table above shows cost per user per year, sorted ascending. The journalist database at EUR 1,325 per user per year for two logins is the second cheapest on this axis, behind Prezly Essential at EUR 1,200 for one user. The difference is that the database includes a second login at no extra charge, while Prezly does not document how many users its price covers.

Mynewsdesk and ANP Connect come out higher. The table includes only vendors with a published price; five others in the measured set publish no public price.

Is a press question tool worth EUR 1,325 per user per year for a Dutch team of two?

The EUR 1,325 per user per year figure assumes a team of two sharing a Amsterdam database subscription that includes the press-question module. The standalone that module at EUR 2,700 with no period stated means a one-person team pays EUR 2,700 if the period turns out to be yearly. For a two-person team, the bundled approach through the Amsterdam database at EUR 2,650 per year for two logins brings the cost down to EUR 1,325 per user per year.

That is below the EUR 2,640 per user per year of Mynewsdesk Essential and well below the EUR 20,000 starting point of Presspage.

The value depends on the number of press inquiries the organisation handles. A Dutch municipality that receives five to ten press questions per week saves administrative time and prevents missed deadlines. A company that gets one inquiry per month might do just as well with a shared inbox and a spreadsheet.

The tool becomes worth the cost when the volume of incoming media questions exceeds what a general purpose tool can handle efficiently. The Amsterdam supplier states that Heineken and VodafoneZiggo use all four of its modules, which suggests that large organisations with steady media contact find the system useful.

For a team of two in a Dutch PR department that handles press inquiries daily, EUR 1,325 per user per year is a small fraction of the combined salary cost. The internal cost of manually logging and tracking inquiries for two people over a year would likely exceed EUR 20,000 when calculated at an hourly rate. The press question tool pays for itself in time savings alone.

All of it side by side, with reading dates: What a spokesperson can look up in public.