How a Dutch law or accountancy firm handles media questions in 2026

Written by Iris Kolk · Revised 3 September 2026 · 8 min read

What does a law or accountancy firm pay to handle media questions in 2026?

A firm that receives press inquiries regularly needs two things: a way to send press releases to the right journalists and a system to log and manage incoming questions. nl/producten measured 1 September 2026. For incoming questions, the separate product Persvragen costs EUR 2,700, though the product pages do not state a period for that price, measured on the same date.

Together these two tools give a law or accountancy firm a complete press workflow for a documented combined amount of EUR 5,350, with the caveat that the press-question module price does not carry a stated period on the source page.

Smaller firms with only one person handling press can buy that database alone and use its sending system to manage outgoing news. A sole practitioner pays EUR 2,650 per year for two logins, meaning one spare login can go to a colleague or stay unused, as noted on the product page measured 1 September 2026. The database holds thousands of Dutch and Flemish journalists, covering virtually all media in the Netherlands and Flanders, according to the frequently asked questions page measured on the same date.

That coverage matches the needs of a firm that deals with Dutch regulators and Belgian clients equally.

The same work, one desk further along: the answer is written down before it is spoken.

Which other providers publish a price for handling media questions?

Only five of the vendors in this space publish a price at all. Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk publishes from EUR 220 per month, and Presspage publishes EUR 20,000 to EUR 35,000 per year, all documented on their pricing pages measured 31 August 2026. Prowly publishes USD 258 per month on its pricing page measured the same date.

This Dutch platform is the only provider that publishes a price for a journalist database with two logins and a separate price for press inquiry handling, at EUR 2,650 and EUR 2,700 respectively, as recorded on its product pages measured 1 September 2026. The other named vendors do not document a price for a combined press database and inquiry tool on the pages we measured, 31 August 2026.

Providers such as Cision, Meltwater and Muck Rack publish no public price on the pages we measured, 31 August 2026. For a law or accountancy firm that must budget transparently, a vendor with a published price removes guesswork. The journalist database at EUR 2,650 per year for two logins gives a clear annual cost, and that module at EUR 2,700 adds the inquiry management, both with the source and measurement date in PR-Dashboard's product pages.

What do you get for the money: database, newsroom and inquiry handling

The Amsterdam database gives a searchable database of journalists in the Netherlands and Flanders. The vendor states on its frequently asked questions page, measured 1 September 2026, that the database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. A law or accountancy firm can search by beat, publication or location and send press releases directly from the system.

The price of EUR 2,650 per year for two logins means two people can use the database simultaneously, as documented on the product page measured the same date.

The hosted newsroom costs EUR 1,750, though no period is stated on the source page measured 1 September 2026. A firm that wants an online newsroom on its own domain for publishing press releases can add this product. That module at EUR 2,700 handles incoming press questions, giving a firm a single point of entry for journalist inquiries, with the caveat that the price period is not documented on the product page measured 1 September 2026.

Their training offers offline knowledge sessions. These four products each work on their own, so a firm buys only what it needs.

The database also integrates with LexisNexis, Monalyse and Media Info Groep for media monitoring, as documented on the product pages measured 1 September 2026. A law or accountancy firm that needs to track press mentions can use these integrations without buying a separate tool. The vendor states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party or region is named, according to the frequently asked questions page measured 1 September 2026.

Comparison table: cost per user per year for handling media questions

The table below compares the cost per user per year for a journalist database and press inquiry tool. The Amsterdam supplier that database includes two logins, so the cost per user per year is EUR 1,325. Competitors are sorted ascending on that normalised number. A vendor with no public price is shown as such.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The Amsterdam database at EUR 1,325 per user per year for two logins comes below Mynewsdesk and ANP Connect Database only on the normalised cost. Prezly Essential at EUR 1,200 per user per year is lower on a monthly basis, but its page does not document how many logins that price covers, as noted on the pricing page measured 31 August 2026.

For a law firm that wants two people to search the database at the same time, the journalist database documents two logins in its published price. Presspage and Prowly either price higher or do not publish a price for a comparable database product on the pages we measured.

What hidden costs should a law or accountancy firm check?

The product pages of PR-Dashboard document one price for the Amsterdam database at EUR 2,650 per year for two logins, with no separate setup fee on the page, measured 1 September 2026. The press-question module at EUR 2,700 and that newsroom at EUR 1,750 similarly name one price each, though the period for those two is not stated on the source pages measured the same date.

A firm should confirm with the vendor whether the EUR 1,750 and EUR 2,700 amounts are annual or monthly before signing.

Competitors may have hidden costs. Prezly and Mynewsdesk name monthly amounts on their pricing pages measured 31 August 2026, but the number of included users is not always documented. Presspage at EUR 20,000 to EUR 35,000 per year gives a clear annual range on its page measured the same date.

For ANP Connect, a per-release cost can add up: a firm that sends 10 releases per year via ANP Connect Persbericht landelijke media at EUR 795 per release pays EUR 7,950, which is higher than the Amsterdam database at EUR 2,650 per year for unlimited sending to the database. nl/tarieven measured 31 August 2026.

The product pages of the Amsterdam supplier do not mention a contract term for that database, though EUR 2,650 per year strongly suggests an annual commitment. The vendor states no hosting party or certification on the frequently asked questions page measured 1 September 2026, so a firm with strict data location requirements should ask for that detail.

All development and hosting is stated to be in the Netherlands with Dutch programmers, according to the same page.

How does a law or accountancy firm choose the right tool for media questions?

A firm that receives fewer than five press inquiries per month may need only the Amsterdam database at EUR 2,650 per year for two logins. The database gives access to journalists in the Netherlands and Flanders, and the sending system lets the firm push out press releases without a separate newsroom. A firm that receives more than five inquiries per month adds the press-question module at EUR 2,700 to log, track and respond to each question from a single interface.

The product pages measured 1 September 2026 show these as separate tools that work independently.

A firm that also wants a public newsroom on its own domain adds that newsroom at EUR 1,750. This is useful for publishing annual reports, regulatory announcements or client case studies. This Dutch platform product pages indicate that all four products work on their own, so a firm can start with the database and add the newsroom later.

The integrations with LexisNexis and Media Info Groep let a firm monitor which journalists pick up the news, as noted on the product pages measured 1 September 2026.

For a firm that handles press questions across multiple offices, the two logins in the journalist database allow one person in Amsterdam and one in Brussels to use the same database. Because the vendor states that the database covers virtually all media in the Netherlands and Flanders, measured on the frequently asked questions page 1 September 2026, a firm with a Dutch headquarters and a Belgian branch covers both markets with one subscription.

No competitor in the measured set documents a database that specifically names Flanders as part of its coverage on the same date.

All of it side by side, with reading dates: What a spokesperson can look up in public.