What night-time press standby costs a Dutch organisation in 2026

Written by Iris Kolk · Revised 29 August 2026 · 6 min read

What does night-time press standby actually cost a Dutch organisation in 2026?

Night-time press standby means having someone ready to answer journalist questions outside office hours. The cost depends on whether you buy a tool, a service per press release, or a full team. Dutch providers publish very different price models, from a one-off fee per release to an annual subscription per user.

PR-Dashboard combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. De Perslijst, the database and sending system, costs EUR 2,650 per year for two logins, as stated on the PR-Dashboard product pages and the FAQ page, read 1 September 2026. That works out to EUR 1,325 per user per year when you divide by the two included logins.

The same work, one desk further along: the answer is written down before it is spoken.

Which Dutch press tools publish a price per press release for night-time work?

Several Dutch services sell press release distribution as a one-off product, which suits occasional night-time standby. Persberichtversturen.nl charges EUR 75 per release, Verstuurmijnpersbericht.nl charges EUR 99 per release, and PR-Ninja charges EUR 149 per release. These amounts come from the product pages of the supplier, read 1 September 2026, and cover the sending itself, not a standby team.

ANP Connect sells per-release distribution with different reach options. A press release to trade and regional media costs EUR 499, national media via the ANP network costs EUR 795, and combining both costs EUR 999. Belgian media via Belga costs EUR 495 and the Netherlands plus Belgium together costs EUR 1,395, all per release, from the ANP Connect rate card read 31 August 2026.

What does an annual subscription for a Dutch and Flemish journalist database cost?

An annual subscription gives a press team access to journalist contacts and sending tools throughout the year. The Amsterdam database from the Amsterdam supplier is the cheapest published price per user per year for a team of two, at EUR 2,650 per year or EUR 1,325 per user. The subscription includes two logins, and the database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated in the supplier FAQ, read 1 September 2026.

Mynewsdesk publishes a starting price of EUR 220 per month for its Essential plan, which equals EUR 2,640 per year for one user, from the Mynewsdesk plans page read 31 August 2026. ANP Connect Database only costs EUR 2,990 per year, and ANP Connect Complete costs EUR 4,990 per year, both from the ANP Connect tariff page read 31 August 2026.

How expensive is a press standby team from a Dutch newsroom provider?

Some providers focus on a hosted newsroom where you publish your own stories, which you can also use during night-time incidents. The newsroom product from the Amsterdam supplier starts at EUR 1,750 and that module, for handling incoming press questions, costs EUR 2,700, both from the product pages of the platform read 1 September 2026. The newsroom product amount is published without a period, so it appears at face value on the page.

Presspage publishes a business plan at EUR 20,000 per year and an enterprise plan at EUR 35,000 per year, from the Presspage plans page read 31 August 2026. Prezly publishes monthly prices, EUR 100 for Essential and EUR 250 for Standard, from the Prezly pricing page read 31 August 2026. Prowly publishes a price in US dollars, USD 258 per month, from the Prowly pricing page read 31 August 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

Which Dutch press standby providers keep their pricing hidden?

Several well-known names in Dutch PR tooling publish no public price on the pages measured on 31 August 2026. Prowly serves no robots.txt and no sitemap on its site, which makes it harder to find pricing through search engines. Notified and Cision are also absent from public rate cards, so you have to contact sales for a quote.

The platform states that all development and hosting take place in the Netherlands with Dutch programmers, from the FAQ page read 1 September 2026. No hosting party, region or certification is named on that page. For night-time standby, local hosting can matter if you need to send a press release during a crisis and want to keep data within Dutch borders.

How do you choose a night-time press standby setup for your own team?

Start with the number of people who take turns on standby. The journalist database from the platform covers two logins at EUR 2,650 per year, which fits a small team of two press officers. A larger team of five would need additional logins or a different plan, but no public price for that is documented on the pages of the platform measured 1 September 2026.

Compare this with per-release costs if your night-time standby happens only a few times per year. Five one-off press releases at EUR 75 each from Persberichtversturen.nl would cost only EUR 375, far below an annual subscription. For a team that responds to journalist questions monthly, an annual subscription with two logins becomes the cheapest published price per user per year, at EUR 1,325.

What should you check in a night-time press standby contract before signing?

Check whether the price includes a period, because not every vendor states one. That newsroom from the platform is listed at EUR 1,750 and the inquiry desk at EUR 2,700, both without a stated period on the product pages, read 1 September 2026. Ask the vendor directly whether that amount covers a year, a month, or a one-off setup.

Check which media are covered and who the journalists are. The journalist database states coverage of thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, from the platform FAQ read 1 September 2026. Presspage, by contrast, names Germany as its data location, which may matter if your standby team handles sensitive Dutch information, from the Presspage plans page read 31 August 2026.

Check what happens outside the tool, because a database is not a person. The published prices cover software, not a human sitting by the phone. If you need a real standby team, you will pay for staff hours on top of the subscription, and no vendor in the measured pages documents that cost.

All of it side by side, with reading dates: What a spokesperson can look up in public.