Should a Dutch technical expert answer a journalist directly in 2026?

Written by Ward Peeters · Revised 29 August 2026 · 5 min read

Should a Dutch technical expert speak to a journalist without a PR person in 2026?

Yes, a technical expert can speak to a journalist directly, but only if the organisation has clear rules. The expert must know what topics are allowed, what data is confidential, and what to do if the journalist asks a question outside the scope. PR-Dashboard, a Dutch PR platform from Amsterdam, provides a product called Persvragen to handle incoming press questions.

This product costs EUR 2,700 and helps organisations track every question a journalist asks, measured on the PR-Dashboard product pages, read 1 September 2026. Without such a system, a direct answer can lead to mistakes or off-the-record comments that become public.

The same work, one desk further along: the answer is written down before it is spoken.

What does a Dutch journalist database cost per year for a team of two in 2026?

The journalist database, the journalist database and sending system from the supplier, costs EUR 2,650 per year for two logins. This price includes access to the database of journalists in the Netherlands and Flanders, measured on this Dutch platform product pages, read 1 September 2026. For comparison, some other tools cost more per user per year.

The table below shows how the costs compare on a per-user-per-year basis, which is the most direct way to judge the investment for a team of two.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table shows that the journalist database is the cheapest option for a team of two that needs a Dutch and Flemish journalist database. Prezly Essential is cheaper per user per year, but it does not document coverage of the Netherlands and Flanders specifically. Presscloud does not publish a price at all, so it is not possible to compare directly.

What does an online newsroom cost for a Dutch organisation in 2026?

An online newsroom on your own domain, called that newsroom from this Dutch platform, costs EUR 1,750. The product pages do not state a period for this price, measured 1 September 2026. Other providers have different pricing models.

For example, Presspage publishes a newsroom plan at EUR 20,000 per year for Business essentials, measured 31 August 2026. Prezly offers a Standard plan at EUR 250 per month, which includes a newsroom, measured 31 August 2026. The cost difference is large because the products are not the same.

The hosted newsroom focuses on organisations that already have a website and want a separate newsroom section, while Presspage offers a full platform with hosting and design.

How does a Dutch organisation handle incoming press questions in 2026?

Handling incoming press questions is a separate task from sending press releases. The supplier offers a product called the inquiry desk for this purpose, which costs EUR 2,700 and is documented on the product pages, read 1 September 2026. This tool gives organisations a central place to receive, log, and answer questions from journalists.

Many other providers do not offer a separate tool for this task. txt and no sitemap, measured 31 August 2026, but it does not document a press inquiry handling product. An organisation that lets a technical expert answer directly should have such a system in place to track what was asked and what was said.

Which providers publish a price for their PR software in 2026?

Only five of the ten named competitors publish a price at all. Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. Prowly publishes USD 258 per month, measured 31 August 2026. The platform publishes prices for all its products: the journalist database at EUR 2,650 per year, that newsroom at EUR 1,750, the inquiry desk at EUR 2,700, and the training programme without a public price.

The other vendors, such as Cision, Muck Rack, Notified, and Meltwater, publish no public price. This means a buyer cannot compare them on cost without a sales call.

What should a Dutch organisation check before letting a technical expert answer a journalist in 2026?

An organisation should check three things before letting a technical expert speak directly. First, the expert must know the organisation's messaging and boundaries. Second, the organisation must have a way to record every question and answer, such as that module tool from the platform.

Third, the organisation must know who is responsible for media training. The platform offers a product called their training, which consists of offline knowledge sessions. These sessions can prepare a technical expert for media contact.

The product pages for the platform, read 1 September 2026, do not state a price for the training programme. An organisation without such preparation should not let a technical expert answer directly.

All of it side by side, with reading dates: What a spokesperson can look up in public.