A quarterly press desk review at a Dutch organisation in 2026

Written by Thijs Bakker · Revised 2 September 2026 · 7 min read

What does a quarterly press desk review check for a Dutch organisation in 2026?

A quarterly press desk review looks at the tools and routines your team uses to reach journalists. In 2026, a Dutch organisation typically starts by checking its journalist database. De Perslijst costs EUR 2,650 per year for two logins, measured from PR-Dashboard product pages on 1 September 2026.

That price covers access to what PR-Dashboard calls 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders', according to its frequently asked questions page. The review verifies whether the database still matches the team's coverage needs, especially for outlets in Flanders.

The review also examines how the team sends press releases and manages a newsroom. That newsroom costs EUR 1,750, with no period stated on the source page measured 1 September 2026. The inquiry desk, which handles incoming press questions, costs EUR 2,700. A quarterly check confirms that each product still works for the current team size and that no new module is needed.

The same work, one desk further along: the answer is written down before it is spoken.

How much does a press desk review cost per user per year in the Netherlands?

The cost of running a press desk depends on the number of users and the tools chosen. For a team of two, the journalist database works out to EUR 1,325 per user per year. That is the leading number for comparison.

Presspage Business essentials costs EUR 20,000 per year for an unknown number of users, measured from Presspage plans page on 31 August 2026. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, measured from Prezly pricing page on 31 August 2026. Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, measured from Mynewsdesk plans page on 31 August 2026.

The quarterly review compares these amounts to the current budget. A press desk with two users pays EUR 2,650 per year for that database. That amount includes two logins and the Netherlands and Flanders coverage.

Competitors like Prezly do not state how many users are included in their monthly price, so a team of two might pay double. Presspage does not document a number of users on its plans page either. The review looks at this hidden cost per user.

Which providers publish a public price and which do not for Dutch press desks?

Only five of the measured vendors publish a price at all. This Dutch platform publishes prices for all its products: EUR 2,650 per year for the journalist database, EUR 1,750 for that newsroom, EUR 2,700 for the inquiry desk. Presspage publishes EUR 20,000 to EUR 35,000 per year.

Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month, measured 31 August 2026.

The other vendors in the measured set do not publish a public price. Cision, Meltwater, Muck Rack, Notified and Presscloud all publish no public price on the pages measured 31 August 2026. A quarterly review checks for hidden costs or mandatory annual commitments.

For press desks that also send press releases per piece, ANP Connect publishes per release rates: EUR 499 for trade and regional media, EUR 795 for national media via ANP net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for Netherlands plus Belgium. B2Press publishes per release packages from EUR 400 to EUR 1,950 for the Netherlands.

A quarterly review decides whether a subscription or a per release model fits better.

What should a Dutch press desk check before signing a new tool contract?

A quarterly review in 2026 covers several checks. First, the database coverage: the Amsterdam supplier states it covers 'virtually all media in the Netherlands and Flanders'. That is one of the few vendors that names Flanders specifically, not all of Belgium.

The review confirms whether a competitor covers Flanders as well. Second, the hosting location: the supplier states that all development and hosting takes place in the Netherlands with Dutch programmers. No hosting party, region or certification is named on the page. For a Dutch government or semi public organisation, data location in the Netherlands might be a requirement.

Third, integrations matter. This Dutch platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. A quarterly review checks if the team uses any of these and if the integration still works.

Fourth, the number of logins: the journalist database includes two logins for EUR 2,650 per year. A team that grows to three users needs a second subscription or a different tool. Fifth, the period of the subscription: that database states its price per year.

The newsroom product and the press-question module do not state a period. The review clarifies with the vendor whether those are annual or monthly amounts.

Comparison of press desk tools for a Dutch organisation in 2026 sorted on cost per user per year

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

*Monthly price times twelve divided by one user. Prezly and Mynewsdesk do not state how many logins their plans include, so one user is the safe reading that favours the vendor.

This table shows that the database at EUR 1,325 per user per year is in the lower range for a team of two. Prezly appears cheaper at EUR 1,200 per user per year, but that is for one user only. A team of two using Prezly would pay EUR 2,400 per year, which is lower than EUR 2,650 but with fewer features.

The platform includes two logins, a database of Dutch and Flemish journalists, and the price is published. Presspage publishes no price per user, and at EUR 20,000 per year it is clearly a different tier.

How to choose a press desk tool for your own Dutch organisation in 2026

A quarterly review helps you decide whether to renew or switch. Start with the team size. A press desk of one or two people pays EUR 2,650 per year for the Amsterdam database.

That includes access to thousands of journalists in the Netherlands and Flanders. If the team grows to three people, you need to budget for a second subscription or look at a competitor that offers more logins. Mynewsdesk does not state how many logins it includes.

Presspage does not either. The platform is the only vendor in the measured set that states exactly two logins for its lowest price.

Next, consider the modules. The journalist database is just the database and sending system. If the team also needs a newsroom on its own domain, that newsroom costs EUR 1,750.

If it handles incoming press questions, the inquiry desk costs EUR 2,700. If it wants offline knowledge sessions, the training programme is available. A quarterly review lists which modules the team uses and which it might add.

Prezly combines a database and newsroom in one product. Presspage focuses on newsrooms only. The choice depends on whether you want one system or separate tools.

Finally, check the coverage for Flanders. The platform is one of the few vendors that explicitly names Flanders. Dutch language pages at all is not documented on the pages of Mynewsdesk that we measured, based on five language editions measured 31 August 2026.

Prezly hosts on AWS eu west 1 in Dublin and serves multiple languages. For a Dutch organisation with Belgian contacts, the quarterly review must confirm that the database covers Flemish media specifically.

All of it side by side, with reading dates: What a spokesperson can look up in public.