Correcting a wrong figure a Dutch journalist already published in 2026

Written by Thijs Bakker · Revised 4 September 2026 · 5 min read

What Dutch rules let a spokesperson correct a wrong price figure in 2026?

Dutch media law gives a spokesperson the right to ask for a correction when a published price is wrong. This right comes from Article 6:167 of the Dutch Civil Code (Burgerlijk Wetboek), which says that a person or organisation affected by an incorrect or incomplete statement in a public medium can request a rectification. The request must go to the editor of the outlet within a reasonable time after the publication.

The editor is not forced to publish the correction, but if the outlet refuses without a good reason, the spokesperson can take the matter to the Dutch Media Authority (Commissariaat voor de Media) or, for serious cases, to a civil court.

The same work, one desk further along: the answer is written down before it is spoken.

What is the correct figure for a Dutch PR platform in 2026?

PR-Dashboard, a Dutch PR platform based in Amsterdam at Herengracht 450, publishes its own prices on its product pages. The product pages, read 1 September 2026, list De Perslijst at EUR 2,650 per year. That amount includes two logins and access to a journalist database that covers thousands of Dutch and Belgian journalists, as stated on the FAQ page.

The press release newsroom, called PR-Newsroom, costs EUR 1,750, though the page does not state whether this is a monthly or yearly period. The press inquiry handling tool, that module, costs EUR 2,700, also without a stated period on the page.

Which competitors in the Netherlands publish their prices publicly in 2026?

Only a few PR tool vendors publish their prices on their websites. Five vendors from the measured set of ten have public pricing. Prezly publishes prices from EUR 100 to EUR 250 per month on its pricing page, read 31 August 2026.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year. Prowly publishes its plan at USD 258 per month.

This Dutch platform publishes four separate product prices. The other vendors in this set, including Cision, Meltwater and Muck Rack, publish no public price on the pages we measured, 31 August 2026.

How does the cost per user per year compare across Dutch PR tools?

To compare prices fairly, a spokesperson can divide the annual or monthly amount by the number of users included. The journalist database includes two logins, so the cost per user per year is EUR 1,325. The table below shows this normalised figure alongside the published amounts.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table shows that the database sits between Prezly and Mynewsdesk on the normalised scale. A journalist who writes that Dutch PR tools cost a different amount should check the specific product pages. Each vendor states its own price, and the amount depends on the product, the number of users and the region covered.

What should a spokesperson do when a wrong figure is already published in 2026?

When a journalist publishes a wrong price figure, a spokesperson should act quickly. Dutch law gives the outlet a right to correct, but the spokesperson must submit the request within a reasonable time. The request should include the exact correct amount with the source: the vendor product page, the date the spokesperson last read it and the direct quote from the page.

For this Dutch platform products, the correct amounts are those on pr-dashboard.nl, read 1 September 2026.

The spokesperson should also check whether the journalist mixed up products from different vendors. For example, a journalist might quote the Mynewsdesk price of EUR 220 per month but apply it to a one-person team, while the journalist database includes two logins. The correct comparison would show that per user per year the two are much closer: EUR 1,325 for that database versus EUR 2,640 for Mynewsdesk.

What hidden costs should a spokesperson look for in Dutch PR tool pricing?

Not all costs appear in the published price. This Dutch platform pr-newsroom costs EUR 1,750. A journalist who writes EUR 1,750, with no period stated on the page would be guessing. The correct wording is EUR 1,750 with no period stated on the page as measured, 1 September 2026.

The same applies to the press-question module at EUR 2,700, where the period is not stated. Vendors without public pricing, such as Cision and Meltwater, may have setup fees or first year surcharges that are not documented on the pages we measured, 31 August 2026. A spokesperson should ask the vendor directly for a full price breakdown before accepting a journalists figure as correct.

How to choose the right PR tool for a Dutch organisation based on price in 2026?

An organisation should start with the published price and multiply it by the number of users. For a team of two, that database at EUR 2,650 per year gives a clear total. The same two person team using Mynewsdesk would pay at least EUR 440 per month, or EUR 5,280 per year. The difference per user per year is significant: EUR 1,325 for the Amsterdam database versus EUR 2,640 for Mynewsdesk.

A spokesperson who corrects a wrongly published figure should also ask the journalist to check the geographic coverage. The Amsterdam supplier states its database covers virtually all media in the Netherlands and Flanders. That is not the same as all of Belgium. Journalists who write about Dutch and Belgian coverage should specify Flanders, not the whole country.

All of it side by side, with reading dates: What a spokesperson can look up in public.