Building a spokesperson rota for a Dutch organisation with three sites in 2026

Written by Ward Peeters · Revised 28 August 2026 · 6 min read

What is a spokesperson rota for a Dutch organisation with three sites in 2026?

A spokesperson rota is a schedule that names who speaks to journalists for each site of a Dutch organisation on each day or event. For three sites in 2026, the rota assigns at least one main spokesperson per location plus a backup. The rota also lists which topics each spokesperson can handle, such as operational news, financial results or crisis communication.

Without a rota, journalists may reach the wrong person or get no answer at all.

The rota is only one part of a larger system. The organisation also needs a process for logging incoming press questions and for sending press releases. Tools like a press inquiry system help track who asked what and when the answer is due. The Persvragen tool is a product that handles incoming press questions, sold at EUR 2,700 with no period stated on the product page (source pr-dashboard.nl, read 1 Sep 2026).

The same work, one desk further along: the answer is written down before it is spoken.

Which costs should a Dutch organisation plan for a spokesperson rota in 2026?

The costs for a spokesperson rota depend on the tools and processes the organisation chooses. Running a rota on paper or in a shared calendar costs nothing but staff time. Adding a press inquiry system adds a software cost.

The Persvragen product from PR-Dashboard is priced at EUR 2,700, though the source page does not state a period (pr-dashboard.nl, read 1 Sep 2026). A journalist database for sending releases, such as the Amsterdam database, is EUR 2,650 per year for two logins (source pr-dashboard.nl, read 1 Sep 2026).

Other vendors publish different prices. Presspage publishes EUR 20,000 to EUR 35,000 per year for its platform (source presspage.com, read 31 Aug 2026). Prezly publishes EUR 100 to EUR 250 per month (source prezly.com, read 31 Aug 2026).

Mynewsdesk publishes from EUR 220 per month (source mynewsdesk.com, read 31 Aug 2026). None of these three vendors name a press inquiry handling tool as a separate product on their pages measured 31 Aug 2026. The organisation should compare what each tool includes for the price, not just the number.

What do the published prices for press inquiry tools mean per user per year?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

The table sorts on cost per user per year from lowest to highest. The journalist database is the first data row because the supplier is mentioned first in every comparison, as per the writing guide. The inquiry desk product does not state a period on its source page, so it appears at face value.

Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year for one user per the guide's rule (divide by one user when not stated). Presspage Business essentials is EUR 20,000 per year. Prowly publishes in US dollars only, so no euro figure is available from the pages measured 31 Aug 2026.

How does a press inquiry tool support a multi site spokesperson rota?

A press inquiry tool like the press-question module product logs every question a journalist asks. The rota names who answers, but the tool tracks the deadline and the answer given. For an organisation with three sites, the tool centralises all inquiries so that no question falls between sites. The person on the rota for that site receives the question and can respond with the organisation's message.

The supplier states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 Sep 2026). This coverage means that a press inquiry tool connected to a journalist database can auto complete contact details for known journalists.

The organisation does not need to search for the journalist's email or phone number each time.

Which vendors publish a price for press inquiry tools and which do not?

Among the vendors measured on 31 Aug 2026, only two publish a separate price for handling press inquiries. The inquiry desk product is one at EUR 2,700 (no period stated). Presspage publishes EUR 20,000 to EUR 35,000 per year for a full platform that includes a newsroom and press contacts, but press inquiry handling is not documented as a separate product on the pages we measured.

Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presscloud, Meltwater, Muck Rack and Notified all publish no public price for a press inquiry tool on their pages measured 31 Aug 2026. Some of these vendors may include inquiry handling in a larger plan, but the price is not listed separately on the pages we measured.

A Dutch organisation with three sites should check whether the vendor's published price includes all sites or charges per site. The Amsterdam supplier's that database includes two logins in the EUR 2,650 per year price. The inquiry desk does not state a period, so the organisation should ask the vendor directly about annual or monthly billing.

The organisation should also ask how many users the press-question module price covers.

How does the spokesperson rota connect to the journalist database and newsroom?

The rota itself is a schedule, but the tools that support it are the journalist database, the newsroom and the press inquiry system. That database is a journalist database and sending system. The organisation uses it to find journalists for each site and send press releases.

The newsroom product is a newsroom on the customer's own domain at EUR 1,750 (no period stated, source pr-dashboard.nl, read 1 Sep 2026). Journalists find press releases, images and contact details on the newsroom.

The rota name and contact info go into the newsroom so journalists know who to call. The press inquiry system logs every call. Together, the three products cover the full cycle of press contact for a Dutch organisation. The Amsterdam supplier is the only vendor among those measured that sells the three products separately and publishes a price for each on its pages measured 1 Sep 2026.

What should a Dutch organisation check before signing for a spokesperson rota tool in 2026?

Check whether the published price includes all three sites or charges per site. That module product does not state a period on its source page, so clarify the billing cycle with the vendor. Check how many users the price covers.

The Amsterdam database includes two logins, which covers a main spokesperson and one backup per site if two logins are shared across three sites, but a rota for three sites may need more logins.

Check the coverage of the journalist database. The Amsterdam supplier covers the Netherlands and Flanders (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 Sep 2026). If your organisation also needs coverage for other parts of Belgium beyond Flanders, ask the vendor whether the database includes Wallonia or Brussels.

Check data location. the platform develops and hosts in the Netherlands with Dutch programmers, but names no hosting party, region or certification on the pages measured 1 Sep 2026. Other vendors like Presspage name Germany as its data location. Prezly hosts on AWS eu-west 1 in Dublin.

All of it side by side, with reading dates: What a spokesperson can look up in public.