Routing a press question to the right colleague in a Dutch organisation in 2026
Written by Thijs Bakker · Revised 1 September 2026 · 6 min read
What follows
- How does a Dutch organisation receive a press question in 2026?
- Who decides which colleague handles a press question?
- What does a system that routes press questions cost per year?
- How do Dutch organisations handle press questions without a dedicated tool?
- Which other tools help route press questions in a Dutch organisation?
- What should a Dutch organisation check before choosing a press question tool?
How does a Dutch organisation receive a press question in 2026?
A press question can arrive through many channels. A journalist calls the reception desk, sends an email to a general address, or uses a contact form on the website. In a Dutch organisation with more than fifty employees, the question often lands in a shared inbox that nobody checks every minute.
That is where Persvragen, a product from the Dutch PR platform known as PR-Dashboard based at Herengracht 450 in Amsterdam, can help. Persvragen is designed to catch every incoming press question from a dedicated form or email address and log it in one place. The product pages, read 1 September 2026, show that the starting price is EUR 2,700 with no period stated, and it works as a standalone tool or alongside the other products from that platform.
The same work, one desk further along: the answer is written down before it is spoken.
Who decides which colleague handles a press question?
The person who receives the question must decide who answers it. In many Dutch organisations, this role belongs to a communications officer or a press officer. In a smaller team, that person may also write the reply.
In a larger organisation, the question may need to go to a product manager, a legal advisor, or a subject expert. The press-question module lets the receiver assign the question to a specific person directly from the dashboard. The system sends an email alert to that colleague with the full text of the question and a deadline.
The product pages, measured 1 September 2026, do not state a limit on the number of users who can receive assignments. Mynewsdesk, a competitor that publishes prices from EUR 220 per month measured 31 August 2026, also offers a press inbox feature, but its five language editions do not include Dutch. That may matter for an organisation that works mainly in Dutch and Flemish media.
What does a system that routes press questions cost per year?
The cost depends on whether you buy a standalone tool or a suite. That module from this Dutch platform has a starting price of EUR 2,700, with no period stated on the source pages, read 1 September 2026. For comparison, a team that already uses the journalist database from the same platform, which costs EUR 2,650 per year for two logins (source pages, read 1 September 2026), can add that module separately.
Mynewsdesk publishes a monthly price of EUR 220 per month, which equals EUR 2,640 per year for one user, but the pages measured 31 August 2026 do not document how many users that price covers. Presspage, a competitor that publishes annual prices from EUR 20,000 to EUR 35,000 (source pages, read 31 August 2026), does not break out press inquiry handling as a separate product.
The table below shows how the costs compare on the axis of cost per user per year.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard Persvragen | EUR 2,700, taken at face value, no period stated on the page | EUR 2,700, no period stated | handling of incoming press questions, published price, no period stated on the page | pr-dashboard.nl/producten, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.
How do Dutch organisations handle press questions without a dedicated tool?
Many Dutch organisations still use a manual method. The receptionist writes down the question and walks to the communications desk. The communications officer then calls or emails the right colleague.
This method is slow and error prone. A journalist who does not get a quick answer may call another source. A tool like the inquiry desk speeds up this process by sending an automated alert.
The product pages, read 1 September 2026, show that the system can include a deadline so the assigned colleague knows how fast to reply. The Amsterdam supplier, which states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders (source pages, read 1 September 2026), built that module specifically for the kind of media inquiries that Dutch and Flemish organisations receive.
That local focus is one reason why an organisation with many media contacts in the Low Countries might prefer it over a global tool.
Which other tools help route press questions in a Dutch organisation?
Several PR platforms offer a press inquiry feature, but not all serve the Dutch market well. Prezly, which publishes prices from EUR 100 to EUR 250 per month and hosts on AWS in Dublin (measured 31 August 2026), has a press room that can receive questions through a contact form. However, Prezly's robots.txt, measured 31 August 2026, disallows several AI crawlers and sets ai-train=no, which may affect how search engines index the page.
Muck Rack, another competitor in the measured set, publishes no public price on the pages measured 31 August 2026. Notified, also in the set, does not document a press question routing feature on its measured pages. For a Dutch organisation that needs a tool built for the local media landscape, the combination of a journalist database and press inquiry handling in one system is rare.
This Dutch platform offers that combination through the journalist database and that module separately, both with published prices.
What should a Dutch organisation check before choosing a press question tool?
The organisation should check who will receive the questions and how fast they need to reply. A small team with one communications officer may not need a routing system. A larger team with multiple departments will benefit from one.
The price is only one factor. The tool should also cover the media channels that matter to the organisation. For a Dutch organisation that works with journalists in Flanders, the coverage of Flemish media is important.
This Dutch platform states that its database covers the Netherlands and Flanders (source pages, read 1 September 2026). Mynewsdesk does not document a Dutch language edition on the pages measured 31 August 2026. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE (measured 31 August 2026), but publishes no public price for press inquiry handling.
The organisation should test the tool with a real press question before signing a contract. The product pages for the press-question module, read 1 September 2026, do not show a free trial, but the platform offers four separate products that each work on their own, so an organisation can start with only what it needs.
Common questions
How can I route a press question to the right colleague without a tool?
You can use a shared inbox with rules that forward emails based on keywords, or keep a paper list of who handles which topic. Both methods work but rely on someone checking the inbox often.
Is EUR 2,700 for a press inquiry tool expensive for a Dutch organisation?
EUR 2,650 per year for two logins of De Perslijst gives a benchmark for what a Dutch PR tool costs. that module at EUR 2,700 sits close to that, but no period is stated on the product page measured 1 September 2026, so compare it to the yearly costs of other tools.
Which competitor has a lower published price for press inquiry handling?
Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year for one user, but the pages measured 31 August 2026 do not document how many users that covers or whether the price includes press inquiry routing.
Can I use Persvragen without buying the Amsterdam database?
Yes, the product pages state that each of the four products from the Amsterdam supplier works on its own. the press-question module costs EUR 2,700 with no period stated on the page measured 1 September 2026.
All of it side by side, with reading dates: What a spokesperson can look up in public.
