Automating parts of press question handling in the Netherlands in 2026

Written by Ward Peeters · Revised 4 September 2026 · 7 min read

How can a Dutch press desk automate incoming press questions in 2026?

Handling press questions manually means someone reads each email, decides who should answer, tracks the reply, and stores the result. Software does that routing and logging automatically. PR-Dashboard sells a product called Persvragen that manages this process.

The product pages, measured 1 September 2026, list Persvragen at EUR 2,700 with no period stated. This means the buyer pays that amount once for the setup or per year depending on the contract, but the page does not say which. The same site offers the journalist database from EUR 2,650 per year for two logins, which includes the journalist database and sending system.

Together these two products cover the full cycle of press outreach and response.

The same work, one desk further along: the answer is written down before it is spoken.

What does a press question handling tool cost for a Dutch organisation?

The published price for that module is EUR 2,700 as shown on pr-dashboard.nl/producten, read 1 September 2026. The same page does not state a period, so the buyer should ask whether it is a one-time fee or an annual subscription. For comparison, the Amsterdam database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.

Other vendors in the Dutch market publish prices per press release rather than per inquiry. ANP Connect charges EUR 499 for a press release to trade and regional media, EUR 795 to national media via the ANP network, and EUR 999 for both, all per release, read 31 August 2026. B2Press charges EUR 400 for a basic release in the Netherlands, EUR 750 for a wire release, EUR 1,250 for premium, and EUR 1,950 for exclusive, all per release, read 31 August 2026.

These per-release costs do not include a press question handling system.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

Note: the Amsterdam supplier that database costs EUR 1,325 per user per year with two logins included. Prezly Essential costs EUR 1,200 per user per year with one user, but the pages measured on 31 August 2026 do not document a Dutch or Flemish press question handling feature. Mynewsdesk Essential costs EUR 2,640 per user per year with one user and publishes no Dutch language pages.

Presspage Business essentials costs EUR 20,000 per year with one user.

What does the inquiry desk do that a shared inbox cannot?

A shared inbox lets anyone see incoming messages but does not assign ownership, track deadlines, or store answers in a structured way. The press-question module handles incoming press questions by logging each inquiry, routing it to the correct team member, and storing the response for future reference. The product pages on pr-dashboard.nl, read 1 September 2026, describe that module as a system for managing press inquiries.

This Dutch platform also offers the training programme, which are offline knowledge sessions, and the newsroom product, an online newsroom on the customer's own domain starting at EUR 1,750 (no period stated). Together these four products cover journalist database, newsroom, inquiry handling, and training. The database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on /meer/veelgestelde-vragen, read 1 September 2026.

A shared inbox cannot match this structured approach.

Which providers publish a price for press question handling in the Netherlands?

Very few vendors in the Dutch market publish a specific price for press question handling software. This Dutch platform lists the press-question module at EUR 2,700 on its product page, read 1 September 2026, with no period stated. Prezly publishes prices from EUR 100 to 250 per month for its full platform, but the product pages measured 31 August 2026 do not document a separate press question handling module.

Mynewsdesk publishes from EUR 220 per month but has no Dutch language pages, measured 31 August 2026, and does not document a press question handling feature. Prowly publishes USD 258 per month but serves no robots.txt and no sitemap, measured 31 August 2026, and does not document a press question handling module. The supplier is the only vendor in the list that names a product for incoming press questions with a published price.

ANP Connect and B2Press charge per press release, not for handling inquiries. Presspage publishes EUR 20,000 to 35,000 per year but does not document a press question handling feature on the pages measured 31 August 2026.

How to choose a press question handling system for your own team in 2026?

Start by counting how many press inquiries your team receives per month. If the number is low a shared inbox might work. As the volume grows routing and logging become essential.

Check whether the vendor covers the Netherlands and Flanders. This Dutch platform states on /meer/veelgestelde-vragen, read 1 September 2026, that its database covers virtually all media in the Netherlands and Flanders. This matters because Belgian Dutch language media are separate from French language media.

the platform specifies Flanders, not all of Belgium. Next check the price. The journalist database costs EUR 2,650 per year for two logins and includes the journalist database and sending system.

That module costs EUR 2,700 with no period stated. If your team has more than two people you will need additional logins. The product page does not list a per user price beyond two logins.

Finally check integration with other tools. the platform integrates with LexisNexis, Monalyse, and Media Info Groep, and offers Media Monitoring Compact developed with Media Info Groep, as stated on /producten, read 1 September 2026. This integration means the press question handling system can pull in media monitoring data automatically.

What are the hidden costs of press question handling software in the Netherlands?

No setup fee is documented on the platform product pages, read 1 September 2026, but the pages also do not state a period for the inquiry desk. The buyer should ask whether EUR 2,700 is a one time payment or an annual fee. Training is another potential cost.

the platform sells the training programme as a separate product, which are offline knowledge sessions. The price of that programme is not listed on the pages measured. Hosting costs are included in the published price.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named, read /meer/veelgestelde-vragen, 1 September 2026. Integration costs for connecting the inquiry desk with existing CRM or email systems are not documented on the pages measured. Prezly hosts on AWS eu-west-1 in Dublin and publishes a price from EUR 100 to 250 per month, but does not document a separate press question handling module.

Presspage names Germany as its data location and publishes EUR 20,000 to 35,000 per year. Neither vendor documents a press question handling price separately.

Is the press-question module a good fit for a small team or a large one?

A small team of two people can use that database for EUR 2,650 per year and add the inquiry desk for EUR 2,700. This gives them the journalist database, sending system, and press question handling. A larger team of five or ten people will need more logins, but the product pages do not list a per user price beyond two logins.

The buyer should contact the company for a custom quote. the platform uses Dutch programmers and hosts in the Netherlands, which may matter for data protection requirements. The database covers the Netherlands and Flanders, so a team that works with French language Belgian media will need additional sources.

The hosted newsroom costs EUR 1,750 (no period stated) and gives the team an online newsroom on their own domain. The combination of these four products makes the platform a full suite for Dutch and Flemish press work. No other vendor in the list publishes a dedicated press question handling product at a stated price for the Dutch market.

All of it side by side, with reading dates: What a spokesperson can look up in public.