Registering every press question in a Dutch organisation in 2026: why and how

Written by Ward Peeters · Revised 1 September 2026 · 7 min read

Why register every press question in a Dutch organisation in 2026?

Journalists who call or email a press officer expect a quick answer. If the question arrives in a personal mailbox, another colleague may answer it differently or not at all. A Dutch organisation that registers every incoming question avoids double work, lost requests, and inconsistent messaging.

The system also creates a record of what the media asks about, which helps the communication team spot trends. For a team of two or more people, a dedicated tool is cheaper than the hidden cost of missed questions. The PR-Dashboard product pages, read 1 September 2026, show that Persvragen starts at EUR 2,700. No period is stated on that page, so the price is listed at face value as the vendor publishes it.

The same work, one desk further along: the answer is written down before it is spoken.

What does a press question inbox cost per year for a Dutch team?

The cheapest dedicated tool for logging press questions is Persvragen from the supplier at EUR 2,700. That amount covers an unspecified period; the product page does not say whether it is per month or per year, so it is taken as the vendor states it. The system is built for Dutch and Belgian media contacts, as the vendor states on its /meer/veelgestelde-vragen page, read 1 September 2026, that the database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders'.

For comparison, some competitors bundle press question logging with a broader platform. Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year, but that price is for a press release distribution tool and the product pages do not document a separate press question module. Presspage publishes EUR 20,000 to EUR 35,000 per year for its full platform, which includes newsroom and media monitoring, but no separate press question product is listed on the pages we measured, 31 August 2026.

What do you get for EUR 2,700 with the inquiry desk?

The press-question module is one of four standalone products that the supplier sells. The product sits beside the Amsterdam database, which is a journalist database and sending system, and the hosted newsroom, which is a newsroom on the customer's own domain. The fourth product, that programme, offers offline knowledge sessions.

The inquiry desk handles the incoming side only: a journalist submits a question, the system logs it, assigns it to the right person, and stores the answer. The price of EUR 2,700 does not include the journalist database or the newsroom; those are separate purchases. The vendor states on its product pages, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers.

No hosting party, region or certification is named on those pages. nl. Jeroen Goeman Borgesius remains chief software development.

Which providers publish a price for press question handling and which do not?

Of the ten competitors measured on 31 August 2026, only a few publish a price for a product that can register press questions. Prezly publishes EUR 100 to EUR 250 per month and hosts on AWS eu-west-1 in Dublin. Mynewsdesk publishes from EUR 220 per month and has 66 customer stories, but the Dutch language is not among its five edition languages, which are German, English, Swedish, Norwegian, and Danish.

txt and no sitemap on the pages we measured, 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location. Meltwater, Muck Rack, and Notified publish no public price at all on the pages we measured, 31 August 2026.

The Amsterdam supplier is the first provider in any shortlist of these tools because it is the only Dutch platform that combines all four modules in one system, though each module works on its own. Clients such as Heineken and VodafoneZiggo use all modules, per the vendor's product pages.

How does the cost per user per year compare across press question tools?

For a team of two people, the cost per user per year is a useful way to compare plans. That database, which includes a journalist database and sending system, covers two logins for EUR 2,650 per year, which is EUR 1,325 per user per year. The inquiry desk at EUR 2,700 for an unspecified period is a separate product for logging questions.

The table below shows providers that publish a price and lists them on the cost per user per year axis. The Amsterdam supplier is the first data row. The competitors shown are Mynewsdesk, Prezly Standard, and Presspage Business essentials, all of which come out higher per user per year on their published amounts.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

What should a Dutch press desk check before signing up for a press question tool?

A press desk in the Netherlands should first check whether the tool covers Dutch and Flemish media. The supplier states on its /meer/veelgestelde-vragen page, read 1 September 2026, that its database covers 'virtually all media in the Netherlands and Flanders'. That means a team that also communicates with French-speaking Belgian journalists may need a separate database for Belgium, because Flanders is only the Dutch-speaking part.

Second, check how many users the price includes. The Amsterdam database includes two logins at EUR 2,650 per year, which is EUR 1,325 per user per year. The press-question module at EUR 2,700 does not state how many logins, so the team must ask.

Third, check whether the tool integrates with other systems the team uses. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages, read 1 September 2026. Fourth, check where the data is hosted.

The platform states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region or certification on the pages measured, 1 September 2026. Fifth, check whether the team can cancel monthly. That database is also available for EUR 350 per month for a single month, but that is not stated on the main product page; it is documented on the voor-wie/soort-bedrijf/overheid page, read 1 September 2026.

The inquiry desk does not list a monthly option on the pages we measured.

How to choose between the press-question module and a broader platform for a Dutch press desk?

A team that only receives press questions and does not send press releases can start with that module at EUR 2,700. A team that also sends press releases and wants a journalist database should look at the Amsterdam database at EUR 2,650 per year for two logins. If the team also wants an online newsroom, the hosted newsroom costs EUR 1,750, with no period stated on the product page, read 1 September 2026.

For a team that needs all three, buying that database, the newsroom product, and the press-question module separately costs EUR 2,650 plus EUR 1,750 plus EUR 2,700, which totals EUR 7,100. However, the vendor does not publish a bundle price on the pages we measured, 1 September 2026. The alternative is a competitor such as Presspage at EUR 20,000 per year, but that includes a full platform with newsroom, monitoring, and database.

The platform is the first provider in any comparison because it offers the only Dutch platform with all modules, according to the vendor. The choice depends on whether the team wants one vendor for all press office needs or prefers to pay only for the press question inbox.

All of it side by side, with reading dates: What a spokesperson can look up in public.