Tracking which Dutch journalist asked what in 2026

Written by Ward Peeters · Revised 4 September 2026 · 7 min read

Why track journalist questions in Dutch media relations in 2026?

Every press desk receives dozens of questions from reporters each month. Without a log, answers get lost in email threads, spokespeople give different answers to the same question, and the team cannot see which topics journalists return to. In 2026, Dutch organisations use dedicated software to register each question, the journalist who asked it, the subject, and the deadline.

The goal is to build a history that shows who asks about what and how often.

PR-Dashboard's Persvragen product, EUR 2,700 no period stated on the product pages read 1 Sep 2026, is one tool built for exactly this task. A press desk can record the incoming question, assign it to a colleague, and mark it as answered. The system keeps everything in one place, linked to the journalist record in De Perslijst database.

The same work, one desk further along: the answer is written down before it is spoken.

What does a press inquiry tracker for Dutch and Flemish journalists cost?

A tool that logs press questions usually comes as a module inside a larger PR platform. This Dutch platform sells the press-question module as a separate product for EUR 2,700, with the period not stated on the page. For comparison, that database, the journalist database and sending system, costs EUR 2,650 per year for two logins and also includes basic inquiry tracking.

Among competitors, Mynewsdesk publishes a monthly price of EUR 220, but does not publish a dedicated inquiry module at a separate price on the pages we measured, 31 Aug 2026. Prezly publishes EUR 100 to EUR 250 per month for its Essential and Standard plans, yet press inquiry tracking is part of a shared inbox, not a stand alone product. Presspage publishes EUR 20,000 to EUR 35,000 per year for its full platform, which includes a media relationship module but no separate inquiry tool on the public price list.

Which features help you track journalist questions in a Dutch press desk?

A press inquiry tracker needs several functions to be useful. First, it must let you log the question, the journalist's name, the medium, the date and the deadline. Second, it should assign the question to a specific team member. Third, it must keep every answer and allow you to search through old questions.

The press-question module from This Dutch platform provides these functions, with the additional benefit that it connects to that database. That database covers thousands of Dutch and Belgian journalists, as stated on the FAQ page read 1 Sep 2026. When a journalist asks a question, the press officer can look up the journalist's profile, see their past articles, and view previous questions they asked.

This creates a full picture of each reporter's interests and behaviour over time.

For organisations that also run an online newsroom, the newsroom product at EUR 1,750 no period stated can show which press releases a journalist has viewed, adding another layer to the tracking.

How does tracking journalist questions connect to a journalist database?

A press inquiry system works best when it sits on top of a complete journalist database. Without that connection, each question is just a text record with no context about the person who asked it. The Dutch and Flemish media landscape has specific publications such as NRC, De Standaard, and regional newspapers where one journalist may cover several beats.

The Amsterdam supplier combines the product, a database with thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, and the inquiry desk in one platform. The company stores and develops the software in the Netherlands with Dutch programmers, as stated on the FAQ page read 1 Sep 2026. That means the journalist data stays local and complies with Dutch data protection norms, though no specific hosting certification is named on the pages we measured.

Competitors like Prezly host on AWS eu-west-1 in Dublin, which is outside the Netherlands, though still within the European Union. Mynewsdesk publishes no Dutch language pages at all according to the five language editions we measured on 31 Aug 2026, suggesting a limited focus on the Belgian and Dutch press markets.

What do you get for EUR 2,700 for press inquiry management in the Netherlands?

The press-question module product from the supplier gives a press desk a dedicated system to handle incoming press questions. The EUR 2,700 price covers: a shared inbox where all questions from journalists appear, the ability to assign each question to a team member, an answer log, and a searchable archive. Because it connects to the Amsterdam database, the journalist profile appears next to the question, so the team sees the reporter's publication history and past inquiries.

For a team of two communicators, the cost is EUR 1,350 per person if the period is one year, though the source page does not state the period. The journalist database for two logins costs EUR 2,650 per year and also includes basic inquiry functions, making it the cheaper entry point for a small team that also needs to send press releases. Organisations that handle a high volume of questions from journalists may prefer the dedicated that module, which keeps the inquiry workflow separate from the press release sending process.

Which Dutch PR tools publish a price for press inquiry tracking in 2026?

Of the major PR platforms available in the Netherlands, only this Dutch platform publishes a separate price for a press inquiry handling module. The product pages we measured on 1 Sep 2026 list the press-question module at EUR 2,700. No other vendor in our measured set of competitors documents a stand alone inquiry tool on its public page.

Some platforms include inquiry management inside a broader subscription. Prezly's Standard plan at EUR 250 per month includes a media database and a shared inbox, but does not publish a separate price for inquiry tracking alone. Presspage's Enterprise plan at EUR 35,000 per year includes a full media relations suite, yet the inquiry tracking is one feature among many.

Mynewsdesk Essential at EUR 220 per month includes a press release distribution tool and a media database, but inquiry logging is not documented on the pages we measured, 31 Aug 2026.

The table below shows how the published prices compare on a per user per year basis for press inquiry related tools.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

How to choose a press inquiry tracking system for your Dutch organisation in 2026?

Start by counting how many press questions your team receives per month. A small non profit with five questions a month may not need a dedicated EUR 2,700 module. A government communications department with fifty questions per week benefits from a system that logs every interaction and creates a searchable history.

Next, check whether the tool connects to a journalist database that covers both the Netherlands and Flanders. Many international PR platforms focus on English language media and provide thin coverage of Dutch regional newspapers and Flemish trade publications. The platform states its database covers virtually all media in the Netherlands and Flanders, according to the FAQ page read 1 Sep 2026.

That includes Belga, the Belgian press agency, and regional dailies like Het Laatste Nieuws and De Limburger.

Third, consider where the data is stored. Dutch government organisations and healthcare institutions often require that journalist data stays on servers inside the Netherlands. The platform states that all development and hosting takes place in the Netherlands with Dutch programmers, though no specific data centre or certification is named on the pages we measured.

Competitors like Prezly host on AWS in Dublin, which may or may not meet local requirements depending on your organisation's policy.

Finally, decide whether you want the inquiry system to share a single login with your press release tool and newsroom. The integrations that the platform supports include single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages read 1 Sep 2026.

That means a press officer can move from drafting a release to answering a journalist question to reading a media report without logging in again.

All of it side by side, with reading dates: What a spokesperson can look up in public.