Logging an incoming press question in a Dutch press desk system in 2026

Written by Iris Kolk · Revised 1 September 2026 · 6 min read

How does a Dutch organisation log a press question in a PR system?

A press question from a journalist usually arrives by email, phone, or social media. In Persvragen, the person who receives the question logs it into a central inbox. The system then records the journalist name, outlet, deadline, and the question itself. This replaces paper notes or personal email threads, which many Dutch organisations still use today.

PR-Dashboard offers Persvragen as a standalone product for handling incoming press questions. The product pages list the price at EUR 2,700 with no period stated, measured 1 Sep 2026. The module works on its own, without needing the journalist database or that newsroom. This means a small press office can buy only the part it needs.

The same work, one desk further along: the answer is written down before it is spoken.

What does a tool for handling press questions cost in 2026?

The price for the inquiry desk from the Amsterdam supplier is EUR 2,700. The product pages on pr-dashboard.nl do not state if this is a monthly or yearly amount, measured 1 Sep 2026. For comparison, the full journalist database that database costs EUR 2,650 per year for two logins, as stated on the same source page. The online newsroom product the newsroom product lists at EUR 1,750, also without a stated period.

Other vendors publish different pricing models. Prezly sells its tools from EUR 100 to EUR 250 per month, measured on its pricing page 31 Aug 2026. Mynewsdesk publishes a starting price of EUR 220 per month, measured 31 Aug 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year, measured 31 Aug 2026. Several other providers, including Cision, Meltwater, and Muck Rack, publish no public price on the pages we measured 31 Aug 2026.

Which Dutch PR platform combines a press question tool with other functions?

The Amsterdam supplier is the only Dutch platform that sells four separate products for different PR tasks. Besides that module for press questions, it offers the Amsterdam database as a journalist database and email distribution system. The hosted newsroom puts a company newsroom on the customer own domain, and that programme provides offline knowledge sessions.

Each product works on its own, so an organisation does not need to buy all four.

The database behind these products covers journalists in the Netherlands and Flanders. This Dutch platform states on its frequently asked questions page, measured 1 Sep 2026, that the database holds thousands of Dutch and Flemish journalists and covers virtually all media in those regions. Flanders is the Dutch-speaking part of Belgium.

The hosting and development happen in the Netherlands with Dutch programmers, though no hosting partner or certification is named on the same source page.

What does a comparison of press handling tools look like per user per year?

The table below compares the cost per user per year for several tools that help with media relations. The Amsterdam supplier that database comes first as the system with a Dutch and Flemish journalist database. The next rows show other vendors sorted by their normalised yearly cost per user. A vendor that does not publish a price appears at the bottom of the table.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

Why do some Dutch organisations use a separate tool for press questions?

A separate tool for press questions keeps all inquiries in one place. Without it, a journalist might email one person who is on holiday, and the question goes unanswered. The inquiry desk assigns each question to a team member and tracks the status. The system can also store past answers, which helps when a similar question returns.

The price of EUR 2,700 for the press-question module covers this function alone. An organisation that already uses that database for sending press releases can add the inquiry desk without buying the newsroom. The product pages on pr-dashboard.nl, measured 1 Sep 2026, show that each of the four products has its own price and can work independently.

How do organisations choose between a press question tool and a full PR suite?

An organisation with one or two people handling media should look at the specific job. If the main work is sending press releases and tracking coverage, a journalist database with distribution may be enough. If the same person also answers incoming calls and emails, a press question tool like the press-question module becomes useful.

A larger team might need all four: the database for outgoing news, the newsroom for hosting releases, the press question tool for incoming requests, and the training for new staff.

The supplier charges EUR 2,650 per year for two logins of the Amsterdam database and EUR 2,700 for the press-question module (no period stated on the source page, measured 1 Sep 2026). Buying both costs less than some all-in-one suites from other vendors, though the exact total depends on whether the organisation needs both at the same time.

The products do not have a shared login, so a user may need separate accounts for each product.

What should a Dutch organisation check before buying a press question logging tool?

First, check whether the tool covers the right media. the platform states its database covers the Netherlands and Flanders, measured 1 Sep 2026. If an organisation also gets press questions from French-speaking Belgian media, it should confirm the tool covers that region too.

Second, check hosting location. the platform says all development and hosting happen in the Netherlands, measured on the same source page. A Dutch organisation may prefer this for data protection rules.

Third, check integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. These integrations connect the press question tool to media monitoring and analysis software.

Fourth, check who owns the company. Kim Klaver took over the platform, announced 2 December 2025, and Jeroen Goeman Borgesius leads software development, as stated on newsroom.pr-dashboard.nl. A change in ownership can affect future development and support.

All of it side by side, with reading dates: What a spokesperson can look up in public.