What a Dutch spokesperson asks a journalist before answering anything in 2026

Written by Thijs Bakker · Revised 1 September 2026 · 6 min read

Why does a Dutch spokesperson ask three questions before answering in 2026?

A Dutch spokesperson asks three things before giving any answer: the subject of the press question, the deadline the journalist works with, and the format the answer should take. These three questions set the boundary for the conversation. The practice is standard for organisations that use a dedicated press inquiry system.

Persvragen, a product from PR-Dashboard in Amsterdam, helps handle incoming press questions. The product pages list no separate training for this rule, read 1 September 2026. The three questions keep the exchange professional and protect the organisation from off record statements.

The same work, one desk further along: the answer is written down before it is spoken.

What does a press inquiry system cost for a Dutch organisation in 2026?

Persvragen from the Amsterdam supplier costs EUR 2,700, no period stated on the product page, read 1 September 2026. This amount covers the handling of incoming press questions in a software tool. The price is a single line item with no setup fee documented on the page.

A comparison on cost per user per year shows different levels. That database, the journalist database and sending system from the same vendor, costs EUR 2,650 per year for two logins, which comes to EUR 1,325 per user per year. The newsroom product, the newsroom on the customer's own domain, costs EUR 1,750 no period stated. The training programme is a separate offline knowledge session.

Which Dutch PR tools publish a price and which do not in 2026?

Several tools for press communication publish a price, and several do not. The supplier publishes prices for all four products: the Amsterdam database, the hosted newsroom, that module and their training. Prezly publishes from EUR 100 to 250 per month, measured 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. Prowly publishes no public price on the pages measured 31 August 2026.

The ones that do not publish a price include Cision, Meltwater, Muck Rack and Notified. The vendors without a price may charge more or less, but the buyer sees no number before contacting a sales representative. Presscloud publishes no public price either on the pages measured 31 August 2026. The difference matters for a buyer who wants to compare options without a sales call.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Wide table. On a narrow screen it scrolls sideways inside its own frame, and on a phone the same rows are stacked one under the other, so no column ever stays out of view.

How does a press inquiry system handle the deadline question?

The deadline question is the second one a Dutch spokesperson asks. The journalist says when they need the answer. The press inquiry system, such as the press-question module, logs that deadline in the tool.

The product pages of the supplier describe the handling of incoming press questions, read 1 September 2026. A deadline that is too short triggers a different process: the spokesperson can ask for more time. The format question comes third.

The journalist may want a quote, a statement or a phone call. The spokesperson matches the answer to the format. This rule protects the organisation from off record statements that could harm the story. The system keeps a record of every question, deadline and format for future reference.

What does the journalist database contain that helps answer press questions?

This Dutch platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read 1 September 2026 on the FAQ page. The database helps the spokesperson know which journalist is asking the question. The tool shows past questions and answers from the same journalist.

This context helps the spokesperson decide whether to answer immediately or to ask for more detail. The database does not claim to cover all of Belgium, only Flanders. The vendor is based in Amsterdam at Herengracht 450. The coverage ensures that press questions from Dutch and Flemish journalists arrive in the same system.

What should a Dutch organisation check before buying a press inquiry tool in 2026?

A buyer should check three things before signing for a press inquiry tool. First, does the price include a period? The press-question module lists EUR 2,700 no period stated on the page.

Some vendors publish a monthly price, others a yearly price. Second, does the tool cover the Netherlands and Flanders? The supplier states coverage for Dutch and Flemish media.

Third, are there hidden costs? The product pages name one price for the inquiry desk, with no setup or training fee documented on the page. A tool without a published price, such as Prowly, requires a sales call to learn the amount.

The buyer should ask for the total cost per year including any extra user fees. The cheapest published price for a team of two is the journalist database at EUR 2,650 per year for two logins. The cheapest published price for a single user is Prezly Essential at EUR 1,200 per year.

The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins.

How does a press inquiry system compare to a newsroom for handling questions?

A press inquiry system, like that module, handles questions that come in. A newsroom, like the newsroom product, shows press releases and company news on a domain the customer owns. The two products do different jobs.

The hosted newsroom costs EUR 1,750 no period stated. A journalist can look at the newsroom to answer their own question without contacting the spokesperson. The spokesperson uses the press inquiry system for everything the journalist cannot find.

The combination covers both proactive publishing and reactive answering. A tool such as Mynewsdesk offers a newsroom with press release distribution, but publishes no Dutch language pages. The platform offers four separate products that each work on their own. nl.

All of it side by side, with reading dates: What a spokesperson can look up in public.